What kind of content does Joel Kirby make?
Joel Kirby brings a relatable and honest approach to his content on TikTok. He invites viewers into his kitchen as he tackles new recipes, sharing his successes and stumbles along the way. Beyond the culinary adventures, Joel documents his fitness journey, from hitting running goals to balancing muscle building with a vibrant social life. He also offers practical lifestyle insights, comparing different living situations and sharing his thoughts on financial planning.
Are you a brand that’s partnered with Joel Kirby?
Verify your partnership
Who is Joel Kirby’s audience?
Joel Kirby's audience is likely comprised of individuals interested in holistic wellness, seeking practical advice and inspiration for healthy living, cooking, and fitness. Their intent signals suggest they are actively looking for new recipes, workout routines, and lifestyle tips. With a TikTok engagement rate of 4.86%, significantly above the benchmark of ~3.0%, Joel's community demonstrates a high level of active participation and interest in his content, indicating strong potential for brand alignment and campaign success.
Which creators are similar to Joel Kirby?
If you're looking for creators like this creator, you'll find inspiration for a balanced lifestyle blending healthy recipes, fitness routines, and running tips.
Ari Petrou
TikTok @therealaripetrou · Instagram @aripetrou
This creator posts content about running and fitness. They often share 'fit checks' for their runs, showcasing the clothing and gear they wear, such as trainers, shorts, and running vests. The creator also discusses nutrition, including carb-loading for races, and sometimes posts about their gym routines and lifestyle. They occasionally share unboxing videos of new athletic gear.
Thomas Maw
TikTok @tmcycles · Instagram @tmcycles
This creator posts content about fitness, nutrition, and content creation tips. They share their daily routines, including meals and workouts, and often give advice on how to improve video content for platforms like Instagram Reels. The creator also reviews other people's content, offering constructive criticism and suggestions for improvement. They sometimes discuss current events in sports, such as Formula 1.
Marc Emjay
TikTok @marcemjay · Instagram @marcemjay
This creator posts content about their fitness journey, including running and gym workouts, often expressing a dislike for the exercise itself but enjoyment of the results. They also share videos about food, highlighting meals and deals, alongside reflections on relationships and personal finance. Their content touches on themes of motivation, self-care, and humour regarding everyday struggles with diet and exercise.
Frequently asked questions
Sign in to view Joel Kirby's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joel Kirby today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joel Kirby on your creator campaign.