What kind of content does Jess Watkins make?
Jess Watkins brings high-energy football content to TikTok and Instagram, showcasing her skills and passion for the sport. Her feed features exciting match clips, including progress in semi-finals, alongside engaging football challenges and impressive demonstrations of her weaker foot shooting. Jess also shares her enthusiasm for sports by posting about attending other events like rugby matches.
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Who is Jess Watkins’s audience?
Jess Watkins' audience is likely comprised of passionate football/soccer fans, primarily in GB, who are drawn to her engaging challenges and skill showcases. Their intent signals are strong, indicated by a high engagement rate (ER) on TikTok (5.48%), significantly exceeding the benchmark of ~3.0%. Her Instagram ER (2.51%) also outperforms the ~1.5% benchmark. This suggests a highly receptive and interactive community eager for sports content, presenting an excellent opportunity for brands seeking to connect with a dedicated and enthusiastic audience.
Which creators are similar to Jess Watkins?
If you're looking for creators like Jess Watkins, target fans of football, soccer, and sports challenges who love to see impressive skills and engaging content.
Taylor Macdonald
TikTok @taym11 · Instagram @taym11
This creator shares videos focused on football, showcasing football skills and trick shots. Many of the videos feature clips of their football playing, often asking viewers to vote on their favourite moments or shots. The content also includes challenges and 'guess the player' segments, highlighting women's football.
Samantha Miller
TikTok @samanthajademiller · Instagram @samanthajademiller
The creator posts content related to women's football, with a particular focus on Arsenal WFC. Videos include match day experiences, behind-the-scenes footage, and player highlights. The creator also shares content from other women's football events, such as the FIFA Women's Champions Cup, and celebrates achievements in women's sport. Some posts also feature personal content, including trips to London and interactions with dogs.
EABskills
TikTok @eabskills · Instagram @eabskills
This creator posts videos focused on football, often recreating skills performed by professional players such as Maradona, João Neves, and Neymar. The content also includes challenges involving football skills, guessing club nicknames, and trading cards. Some videos feature collaborations with other creators or promotions for football merchandise, including trading cards and stickers.
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