What kind of content does Jess make?
Jess's vibrant TikTok and Instagram feeds are a haven for visual art enthusiasts, with a particular focus on captivating graphite pencil drawings and imaginative fan art. Viewers can explore a diverse range of illustration techniques, discover essential art supplies through Jess's trusted recommendations, and gain insight into the creative journey behind each masterpiece. This engaging approach offers a unique window into the world of contemporary illustration.
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Who is Jess’s audience?
Jess's audience is likely comprised of aspiring artists, art enthusiasts, and fans of the specific characters she illustrates. Their primary intent signals are seeking inspiration, learning new techniques, and discovering art supplies. While her TikTok engagement (0.58% ER) is below benchmark, her Instagram performance (11.38% ER) is exceptionally high, indicating a deeply invested and highly engaged community on that platform. This suggests a strong potential for driving conversions through visually-driven content and direct calls to action on Instagram, while TikTok may serve more as a top-of-funnel awareness driver.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll find vibrant visual art, fan art, and illustration perfect for aspiring artists and art supply enthusiasts.
Lewis
TikTok @drawing_art.31
This creator shares videos focused on their artistic process and finished pieces. They showcase drawings and paintings, often detailing the techniques and materials used, such as coloured pencils and wax pencils. The content includes comparisons between what they see and what they create, as well as practical demonstrations of their artwork. They also post relatable content about being an art student and the challenges that come with it.
Kara
TikTok @artygirl15
This creator posts videos about their artwork, primarily focusing on drawings and colouring. They often create fan art, featuring characters from shows like Stranger Things and from K-pop groups. The creator also shares videos of themselves unboxing art supplies and colouring with them. They occasionally share ASMR colouring content and ask viewers for suggestions on who to draw next.
Char
TikTok @artizblue · Instagram @artizblue
This creator makes art, often focusing on pet portraits and watercolour paintings. They have created pieces inspired by the TV show Stranger Things, including characters like Max Mayfield, Steve Harrington, and Eddie Munson. The creator also shares updates about their art shop, commissions, and personal experiences, including the loss of their cat.
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