What kind of content does Jess make?
Jess offers a delightful blend of literary exploration and lifestyle content on TikTok. Her videos dive deep into book reviews, showcase her impressive book collection, and offer glimpses into her reading habits, often featuring her beloved Kindle. Beyond the bookshelf, Jess also shares engaging content on decorating her e-reader and trying out new beauty products, all delivered with a relatable and authentic tone.
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Who is Jess鈥檚 audience?
Jess's audience is likely comprised of avid readers and book enthusiasts, primarily located in GB, who actively seek recommendations and discussions around literature. Their high TikTok engagement rate (7.53% ER), significantly exceeding benchmarks like TikTok's ~3.0%, signals a highly receptive and interactive community. This suggests strong intent to discover new books, engage with reviews, and participate in book-related conversations, making them a valuable audience for brands in the publishing, e-reader, or lifestyle sectors.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll find them perfect for anyone who loves diving into new book recommendations and building their personal library.
Joanna Reads
TikTok @jmmcarter
This creator shares content about books they have read. They discuss their favourite books of the year, as well as books they did not enjoy. They also share new book releases and unbox special editions. The creator often participates in book tours and shares their thoughts on different genres such as fantasy and horror.
vioreads
TikTok @vioreads
This creator shares their reading journey and recommendations on social media. They focus on genres such as romantasy and romance, often highlighting books they have rated highly. They also participate in reading challenges, such as 24-hour readathons, and discuss book deals and subscription boxes. The creator sometimes shares personal aspects, like their journey to become more confident on camera.
Gemma
TikTok @littlebookgems
This creator posts content related to books and reading. They share their thoughts on different genres, including classics and sports romance, and often discuss their current reads and wishlists. The creator also participates in trends related to books, such as recommending titles and discussing their reading goals. They also share videos about their book hauls and a personal savings challenge aimed at funding future book purchases.
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