What kind of content does el make?
el showcases the latest fashion trends on TikTok, with a particular focus on shopping hauls from popular brands like Hollister and Brandy Melville. Their videos often feature nostalgic 2000s-inspired outfits, babydoll sweaters, and "fit check" segments. el also shares seasonal content, including festive Christmas hauls, making them a go-to source for style inspiration.
Are you a brand that’s partnered with el?
Verify your partnership
Who is el’s audience?
el's audience is likely comprised of fashion-conscious individuals, primarily interested in contemporary trends with a nostalgic nod to the 2000s aesthetic. Their intent signals are strong, driven by a desire for shopping inspiration and outfit ideas, as evidenced by the keywords. With a TikTok engagement rate of 13.87%, el is significantly outperforming industry benchmarks (TikTok ~3.0% ER), indicating a highly engaged and receptive community. This suggests a high-quality audience that actively consumes and likely trusts el's fashion recommendations.
Which creators are similar to el?
If you're looking for creators like el, you'll love these accounts for their fresh takes on 2000s fashion, OOTDs, and must-have shopping hauls.
rose
TikTok @fraiserosie
This creator shares haul videos featuring clothing and accessories from various brands. They document shopping trips, including vintage finds in Athens, Greece, and unboxings of Christmas presents and birthday gifts. The content also includes outfit inspiration and commentary on fashion trends.
Elle Content Creator
TikTok @ellelifestyle90
This creator posts videos featuring fashion hauls and try-ons, often highlighting clothing from brands like Hollister. They also share content related to lifestyle, including creating gift hampers and promoting products for 'dry January'. The creator frequently includes affiliate links and discount codes in their posts, and discusses growing their social media presence.
Lilyofthevalley081
Instagram @lilyofthevalley081
This creator often posts fashion-related content, focusing on outfits inspired by the 2000s and Y2K styles. They showcase clothing hauls and style tips, often featuring items from brands like Hollister and Brandy Melville. Many videos highlight summer fashion, including swimwear, shorts, and tops suitable for beach or holiday wear. The creator also occasionally shares content related to music, particularly vinyl records.
Frequently asked questions
Sign in to view el's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with el today
You can use Nutcake’s agentic tools for free. Sign up today to work with el on your creator campaign.