What kind of content does Jacob King make?
Jacob King crafts vibrant, plant-based recipes, from hearty sesame ramen to flavorful black bean tacos, often sharing full written instructions and referencing his cookbook. On TikTok and Instagram, he champions whole foods and healthy eating, demystifying vegan cuisine with accessible tips. Jacob also shares his global adventures, offering insights into delicious vegan dining experiences while traveling.
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Verify your partnershipWho is Jacob King’s audience?
Jacob King's audience is likely comprised of individuals actively seeking accessible and appealing vegan and plant-based meal inspiration, with a potential secondary interest in sustainable lifestyle choices like vegan travel. High engagement rates on both TikTok (9.22% ER) and Instagram (12.11% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests strong intent signals for recipe adoption, product recommendations, and potentially travel planning, offering a valuable opportunity for brands targeting health-conscious and ethically-minded consumers.
Which creators are similar to Jacob King?
If you're looking for creators like Jacob King, you'll find inspiration for delicious vegan recipes, plant-based whole foods, and healthy eating tips perfect for your lifestyle.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
Cookwithmi
TikTok @_cookwithmi · Instagram @_cookwithmi
This creator shares recipes and food hacks, often focusing on Asian-inspired dishes and comfort food. They frequently feature halal meat options and sometimes incorporate regional specialities like Sarma and Jamaican oxtail stew. Their content includes quick meal ideas, such as mango sticky rice made with rice pudding, and creative twists on classics like Mi Goreng sandwiches and Udon Carbonara. The creator also explores different ways to prepare dumplings, from skewers to noodles and lasagna.
Alfie
TikTok @alfiecooks_ · Instagram @alfiecooks_
This creator focuses on making and sharing recipes, often with a plant-based or vegan focus. Their content includes a variety of dishes, such as dips, soups, ramen, and fusion cuisine. They frequently share step-by-step instructions and full recipes via their newsletter. They also explore creative uses for ingredients and highlight seasonal produce.
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