What kind of content does Viv Onumah-Yau make?
Viv Onumah-Yau shares vibrant food reviews across Instagram, spotlighting delicious East and Southeast Asian dishes from local Manchester, Cheshire, and Warrington eateries. Her content beautifully weaves together culinary explorations with insights into British Chinese culture, often featuring family moments and celebrations like Chinese New Year. Viv also offers engaging perspectives on brand events and the influencer landscape.
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Verify your partnershipWho is Viv Onumah-Yau’s audience?
Viv Onumah-Yau's audience is likely comprised of individuals interested in exploring Asian cuisine, particularly within a British context, and those who appreciate influencer-driven content. Their intent signals suggest a desire for authentic food recommendations and cultural insights, as evidenced by keywords like "Local Food" and "British Chinese Culture." With an impressive Instagram engagement rate of 12.67%, significantly exceeding benchmarks like TikTok (~3.0%) and Instagram (~1.5%), Viv's audience demonstrates a high level of active participation and loyalty, indicating strong potential for brand partnerships seeking genuine community connection.
Which creators are similar to Viv Onumah-Yau?
If you're looking for creators like this creator, target audiences interested in authentic Asian cuisine, local food discoveries, and the rich tapestry of British Chinese culture.
Scranchester_Food
TikTok @scranchester_food
This creator shares videos reviewing various food establishments. Their content often features popular dishes like burgers, fried chicken, and traditional British and Caribbean meals. They also highlight unique food experiences, such as ice skating rinks with food offerings and all-you-can-eat buffets. The creator focuses on food from Greater Manchester and surrounding areas.
mel
Instagram @foodwmel
This creator shares content primarily focused on food experiences across Manchester and London. They review various restaurants, bakeries, and market stalls, highlighting specific dishes such as BBQ, Sunday roasts, and unique desserts. Their videos often capture visits to different eateries, from hidden gems like Turkish bakeries to popular Japanese and brunch spots. The content also includes day-out vlogs that feature food stops alongside other activities. They occasionally collaborate with food brands for giveaways, introducing viewers to new products like Hong Kong style meatballs.
BETH
Instagram @bethsfoodbible
This creator focuses on reviewing various restaurants and food establishments, primarily located within Manchester. The content showcases a range of cuisines, including Indian, Thai, Pan-Asian, Jamaican, Middle Eastern, and modern British dishes. Many videos feature experiences at bottomless brunches, new seasonal menu launches, and traditional Sunday roasts. The creator provides insights into food quality, drink selections, restaurant decor, and the standard of service received. They often include specific dish recommendations and explore dessert shops as well.
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