What kind of content does Ella make?
Ella offers an authentic and relatable look into her pregnancy journey, from bump progress and midwife updates to joyous gender reveal celebrations. Her content, primarily on TikTok and Instagram, also highlights her personal experiences with cravings and baby shopping, alongside glimpses of her life attending concerts and film screenings. Brands can connect with Ella's engaged audience through her genuine storytelling and focus on expectant motherhood and lifestyle.
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Who is Ella’s audience?
Ella's audience is primarily interested in personal pregnancy journeys, gender reveals, and baby shopping, likely comprising expectant parents and those planning for children in the UK. Their high engagement rates, particularly on Instagram (9.16% ER, significantly above benchmark), signal strong intent and a deep connection with Ella's content. This suggests a highly receptive audience for sponsored product placements, affiliate marketing, and brand collaborations related to maternity, infant care, and family lifestyle.
Which creators are similar to Ella?
If you're looking for creators like this, you'll find them perfect for brands targeting expecting parents navigating their personal journey through pregnancy, baby shopping, and exciting gender reveals.
SOPHIE
Instagram @sophiemwheeler
This creator shares content about their pregnancy journey, including bump updates and outfit ideas. They also post about preparing for a baby, such as nursery essentials and baby items. The creator discusses aspects of pregnancy like insomnia and changing clothing needs. Additionally, they share content related to holidays, particularly Christmas, and travel.
ab
TikTok @abllouise.x
This creator shares content related to pregnancy, including updates and personal experiences. They also post about everyday life, such as cleaning tips, beauty routines, and unboxing new products. The creator occasionally engages with trending topics and challenges, like guessing films or discussing zodiac signs. There are also videos documenting personal milestones and reflections on the year ahead.
Katie Bonful
TikTok @katiebonful · Instagram @katiebonful
This creator shares content about their family life, including their experiences as a mother to several children. They document their pregnancies, gender reveals, and outfits of the day. The creator also shares personal reflections on motherhood, including memories of children they have lost and messages of hope for others experiencing similar grief. Their content includes family trips and daily routines.
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