What kind of content does Ella make?
Ella offers an intimate look into her pregnancy journey, sharing everything from bump progress and midwife appointments to joyous gender reveal celebrations. Her content on TikTok and Instagram also highlights relatable baby shopping hauls and personal experiences like navigating cravings and attending events. Brands can connect with Ella's engaged audience through authentic storytelling that spans the excitement of impending parenthood and everyday life.
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Who is Ella’s audience?
Ella's audience is highly engaged, demonstrating strong intent signals around pregnancy, baby-related purchases, and personal journey content. Her exceptionally high engagement rates on both TikTok (4.81%) and Instagram (9.16%), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicate a loyal and responsive community. This suggests a valuable audience for brands seeking to connect with expectant parents and those navigating the early stages of parenthood, particularly within the UK market.
Which creators are similar to Ella?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting parents, those planning gender reveals, or individuals navigating their personal baby shopping journeys.
SOPHIE
Instagram @sophiemwheeler
This creator shares content about their pregnancy journey, including bump updates and outfit ideas. They also post about preparing for a baby, such as nursery essentials and baby items. The creator discusses aspects of pregnancy like insomnia and changing clothing needs. Additionally, they share content related to holidays, particularly Christmas, and travel.
ab
TikTok @abllouise.x
This creator shares content related to pregnancy, including updates and personal experiences. They also post about everyday life, such as cleaning tips, beauty routines, and unboxing new products. The creator occasionally engages with trending topics and challenges, like guessing films or discussing zodiac signs. There are also videos documenting personal milestones and reflections on the year ahead.
Katie Bonful
TikTok @katiebonful · Instagram @katiebonful
This creator shares content about their family life, including their experiences as a mother to several children. They document their pregnancies, gender reveals, and outfits of the day. The creator also shares personal reflections on motherhood, including memories of children they have lost and messages of hope for others experiencing similar grief. Their content includes family trips and daily routines.
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