What kind of content does IpsBeauty make?
IpsBeauty shares engaging TikTok videos focused on popular beauty treatments and routines. Their content offers in-depth tutorials on lash lifts, extensions, and eyebrow tinting, alongside satisfying skincare routines featuring Korean glass skin masks. Beyond beauty, IpsBeauty also offers a glimpse into their lifestyle, sharing moments like trying new drinks and spending quality time with family.
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Who is IpsBeauty’s audience?
IpsBeauty's audience is likely comprised of individuals interested in accessible, at-home beauty treatments and skincare, with a strong leaning towards practical lifestyle content. Their engagement rate of 1.67% on TikTok, while slightly above the platform benchmark, suggests a moderately active and receptive community. This indicates a good opportunity for brands looking to reach consumers actively seeking beauty advice and product recommendations, with a potential for high-quality engagement on sponsored content.
Which creators are similar to IpsBeauty?
If you're looking for creators like this creator, you'll find them perfect for those seeking expert beauty tips, skincare advice, and a glimpse into a balanced lifestyle.
Glowwithshann
TikTok @shannroper
This creator shares videos about beauty products and lifestyle topics. They demonstrate how to apply false eyelashes, including cluster lashes and pre-glued styles, and review various eye makeup products like eyeliner and lash sealants. The creator also features American sweets and chocolates found in UK supermarkets, alongside household items such as fabric softener. Additionally, they touch upon personal experiences, including a story about their child's health condition, sleep apnoea, and discuss hair curlers and makeup removers.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Megan Hana Mcloughlin
TikTok @megzhana · Instagram @megzhana
The creator posts videos about their experiences with beauty treatments, such as skincare routines, lash lifts, brow laminations, and getting their nails done. They also share content related to home shopping, including trips to IKEA and Costco for furniture and household items. Some videos document their travels and daily life, often featuring interactions with friends.
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