What kind of content does Idea Soup make?
Idea Soup crafts engaging Instagram Reels and TikToks that dive into fascinating facts and historical events. Their content breaks down complex scientific phenomena, explores quirky historical oddities, and explains economic concepts with a curious and accessible tone. Brands looking to connect with an audience eager for knowledge and intriguing stories will find Idea Soup's unique approach highly effective.
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Who is Idea Soup’s audience?
Idea Soup's audience is likely composed of intellectually curious individuals, aged 18-45, who actively seek out bite-sized educational content. Their high Instagram engagement rate (8.59% ER) significantly surpasses benchmarks for TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and interactive follower base. This suggests strong intent signals for learning and discovery, and a high quality of engagement, making them ideal for deeper dives into complex topics or for brand partnerships focused on educational value.
Which creators are similar to Idea Soup?
If you're looking for creators like this creator, you'll love channels that serve up fascinating facts, historical events, and simplified science and economics for the curious mind.
Ryan Kelly
Instagram @ryankellycomedy
This creator makes videos discussing historical facts about buildings and companies. They also share anecdotes about unusual news stories, such as a police chase on horseback or the death of a fictional dog. Other videos cover topics like natural disasters, the history of unguided rockets, and personal stories about sleep deprivation.
Leon’s Facts
TikTok @leonsfacts
This creator posts short educational videos covering a variety of historical events, figures, and concepts. Topics range from obscure medieval conflicts and alchemical scams to the origins of modern political systems and iconic cultural symbols. They also explore intriguing stories behind everyday items and popular characters.
The Pyramid Experiments
TikTok @thepyramidexperiments
This creator posts videos discussing a variety of topics, including scientific facts about animals and space, and current events in the UK. They often pose questions to their audience on subjects ranging from DIY to philosophical debates. The content includes discussions on topics such as the definition of venomous versus poisonous, the possibility of Atlantis being discovered, and the nature of gravity. They also share personal reflections and address controversial subjects like euthanasia and societal changes.
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