What kind of content does Zoe make?
Zoe shares vibrant explorations of London's culinary and cultural scene on Instagram. Her feed is a delightful guide to the city's most exciting new food spots, from decadent pancake houses to serene matcha cafes, alongside hands-on experiences like enamel jewellery and candle making workshops. Zoe also captures the magic of seasonal events, from dazzling Christmas light trails to lively summer rooftop bars, often highlighting exclusive PR invites and unique local attractions.
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Who is Zoe’s audience?
Zoe's audience is likely comprised of individuals interested in exploring London's culinary scene and participating in unique local experiences, particularly during festive periods. Their high Instagram engagement rate (27.13%, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals a highly receptive and interactive community. This suggests strong intent to discover and engage with recommended activities and events, indicating a high-quality audience for brands seeking targeted London-based activations and PR opportunities.
Which creators are similar to Zoe?
If you're looking for creators like this creator, partner with those who excel at showcasing vibrant London food scenes, engaging activities, and exclusive festive event invitations for your brand.
eat with us London
Instagram @eatwithusldn
This creator shares content about various activities and events happening in London. They often post about vintage markets, food festivals, and restaurant reviews. They also create content related to creative workshops like candle making and pottery painting, as well as seasonal events such as ice skating and orchid festivals. Additionally, the creator shares travel content, including a guide to spending time in Dublin.
alana
Instagram @thefoodbaddie
This creator focuses on sharing their experiences of London's food and entertainment scene. They post reviews of restaurants, highlighting plant-based options, international cuisine like Sri Lankan and Japanese, and classic British dishes such as fish and chips. Additionally, the creator shares their experiences attending theatre shows, musicals, and immersive events across the city. They also document visits to unique shops, pop-up studios, and craft workshops, offering insights into various activities available in London.
Em
TikTok @emilyyspencerx
This creator shares videos about food and drink in London. They often review restaurants, focusing on lunch spots and popular food trends. The creator also shares content about making matcha at home and day trips to places like the Seven Sisters.
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