What kind of content does How We Host make?
How We Host crafts vibrant and festive content, specializing in unique holiday celebrations like "Summerween" and Christmas in July. Their Instagram feed is a visual feast of seasonal decor, creative home hosting hacks, and mouthwatering food reviews. Beyond the holidays, they also share inspiring home renovation journeys, offering a glimpse into transforming living spaces.
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Who is How We Host’s audience?
How We Host's audience is likely comprised of homeowners and DIY enthusiasts in the US interested in creative and seasonal home decor, particularly for holidays. Their high Instagram engagement rate (7.70% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for inspiration, practical tips, and product recommendations related to home hosting and seasonal decorating. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to How We Host?
If you're looking for creators like this creator, you'll find them perfect for brands targeting homeowners who love to host and decorate for holidays year-round.
Jen Alvarez
Instagram @jensgatheringnest
This creator shares content focused on home decor and seasonal celebrations. They provide tutorials and inspiration for decorating for holidays such as Halloween and Christmas, often showcasing new product lines from various retailers. The creator also shares recipes for seasonal treats and tips for organising and storing decorations efficiently.
Megan Gonzalez | Cozy Home & Living
Instagram @momminwithmeg
This creator shares content focused on home decoration, particularly for autumn and Halloween. They often highlight seasonal finds, including spooky and cosy items, and provide details on where to purchase them. The creator also shares tips on making a home feel cosy and aesthetically pleasing, occasionally featuring organisational hacks and snack ideas for movie nights. Additionally, they post about upcoming holidays like Christmas, showing excitement for the festive seasons.
Styledwithjordan
Instagram @styledwithjordant
This creator shares content about home decorating and hosting events. They often focus on seasonal themes, particularly Halloween and autumn. The videos showcase elaborate table settings, party preparations, and DIY decorating projects. They also share tips on creating specific party atmospheres, such as a 'tomato girl' theme or a build-your-own burger bar.
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