What kind of content does How Farms Work make?
How Farms Work offers an authentic, behind-the-scenes look at modern agriculture on YouTube and Instagram. Their content dives deep into farming practices, livestock management, and the operation of agricultural machinery, from fertilizer spreading to cattle sales. Beyond the daily grind, viewers also get glimpses into farmhouse renovations and travel, providing a well-rounded perspective on rural life and the creator's journey.
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Verify your partnershipWho is How Farms Work’s audience?
The "How Farms Work" creator profile attracts an audience deeply interested in agriculture, livestock, and farm machinery, likely comprising hobby farmers, agricultural students, and rural enthusiasts. Their high Instagram engagement rate of 14.39% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive community. This suggests strong potential for brand partnerships seeking to reach a passionate and responsive audience within the agricultural sector, with a high likelihood of positive campaign performance and conversion.
Which creators are similar to How Farms Work?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in the practicalities of agriculture, from livestock care to the latest farm machinery.
Collins Country
Instagram @collinscountry
This creator shares videos about managing and improving their homestead. They document projects such as repairing farm equipment, planting flowers and vegetables, and tending to their animals, including pigs and chickens. The content also features updates on land management, like clearing overgrown areas and cleaning out a pond. Additionally, they share gardening tips, such as how to harden off plants and use hay as mulch.
Olly Harrison
Instagram @agricontract_ollyblogs
This creator posts videos about farming, agricultural economics, and rural life. The content includes discussions on the economic value of agriculture, the technical aspects of farming equipment like tractor tyres, and the cultivation of crops such as potatoes. The creator also shares insights into initiatives supporting small farmers and rural tourism, as well as commentary on political figures and events impacting the agricultural sector. Additionally, there are videos documenting experiences at farming events and featuring various farm animals.
Pro Horizon
TikTok @prohorizon · Instagram @prohorizon
This creator posts videos about agricultural machinery and farming practices. The content often features tractors from various brands like John Deere, Massey Ferguson, and Kubota, engaging in tasks such as ploughing and destoning fields. Several videos showcase participation in ploughing matches, highlighting different types of ploughs and tractors, including vintage models and working horses. The creator also shows machinery preparing fields for specific crops like carrots, parsnips, and maize, and demonstrates techniques like digestate injection.
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