What kind of content does howdy molly make?
Molly brings a vibrant energy to TikTok, sharing her passion for junk journaling and memory keeping. Her feed is a treasure trove of craft tutorials, from intricate ribbon rosettes to personalized keychains, alongside delightful showcases of her stationery hauls. Beyond her creative pursuits, Molly also offers a glimpse into her exciting career in fashion, sharing her aspirations for the year ahead.
Are you a brand that’s partnered with howdy molly?
Verify your partnership
Who is howdy molly’s audience?
Molly's audience is likely comprised of individuals interested in creative hobbies, particularly those focused on paper crafts, journaling, and personal style. Their intent signals are strong, indicated by the exceptionally high engagement rate of 21.27% on TikTok, significantly outperforming benchmarks (TikTok ~3.0% ER). This suggests a highly dedicated and active community that is deeply invested in Molly's content, likely seeking inspiration, detailed tutorials, and product recommendations within the junk journaling and stationery niche. The fashion keyword hints at a secondary audience segment interested in personal expression through style.
Which creators are similar to howdy molly?
If you're looking for creators like this creator, you'll love channels that blend junk journaling, memory keeping, and fashion for stylish craft tutorials and stationery inspiration.
laura t ✿
Instagram @lauratcraft
This creator makes videos about journaling and junk journaling. They often share ideas for journal spreads, such as documenting birthday freebies, creating memory-keeping pages, and tracking watched movies or TV shows. The creator also demonstrates how to use collected items like QR codes, bill envelopes, and colourful paper blocks in their journals. Other video topics include crafting charm bracelets from stickers and organising junk journaling supplies.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
madi💌
Instagram @madischwetzz
This creator shares videos about their crafting hobbies, primarily focusing on junk journaling. They document the process of decorating journal covers, creating spreads, and organising craft supplies. The creator also shares other DIY projects, such as making a race car frame for a nursery, customising a Coachella-themed bag, and setting up a mud kitchen for their child. They often incorporate ASMR elements into their crafting videos.
Frequently asked questions
Sign in to view howdy molly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with howdy molly today
You can use Nutcake’s agentic tools for free. Sign up today to work with howdy molly on your creator campaign.