What kind of content does Paula make?
Paula offers a refreshing take on home improvement, sharing inspiring renovation and organization projects on TikTok. Her content dives into practical DIY transformations, from clever pantry builds to space-saving Murphy beds, alongside satisfying cleaning routines and innovative home solutions like bioethanol fireplaces. Paula's approachable style makes her a go-to for brands looking to connect with an audience passionate about creating beautiful and functional living spaces.
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Who is Paula’s audience?
Paula's audience is likely comprised of individuals in Great Britain interested in practical home improvement, organization, and DIY. Their intent signals are strong, as evidenced by their engagement with content focused on actionable advice and visual transformations. With a TikTok engagement rate of 1.78%, Paula's audience engagement is slightly above the benchmark for the platform, suggesting a receptive and invested community. This indicates a high potential for brand partnerships seeking to reach homeowners or renters actively looking for inspiration and solutions for their living spaces.
Which creators are similar to Paula?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, organization, or DIY project.
Noell Jett
Instagram @jettsetfarmhouse
This creator posts videos about decorating and organising spaces. They show how to set up rooms, including a college apartment. The creator also shares recommendations for home goods, such as blankets and mirrors. They sometimes feature seasonal themes, like autumn, even in warm weather. The videos often involve collaborations with another creator.
Claire Edwards
Instagram @theclaire_necessities
This creator shares content related to home organisation, featuring pantry makeovers and cleaning routines. They also post about home renovation projects, including primary bathroom and nursery updates. The creator documents personal experiences like family travel and preparing for a new baby, including baby gear and meal preparation. Some videos touch upon DIY projects and room decorating.
Hai Trinh | My life | My vibe
Instagram @haikettua_atl
This creator shares videos about home decoration and organisation. They showcase how they have styled different rooms in their home, including a chill room and a new favourite spot. The creator also shares cleaning routines using specific products and highlights home decor items they have found, sometimes linking them for viewers to purchase. They also share aesthetic shots of their living space, focusing on lighting and natural elements like sunsets.
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