What kind of content does Hollie Marie make?
Hollie Marie offers an authentic look into the world of endurance sports, sharing her beginner's journey through marathon and Ironman 70.3 training on Instagram and TikTok. Her content dives deep into the realities of running, swimming, and cycling, while also addressing crucial topics like cycling safety, injury recovery, and the mental fortitude required for demanding athletic pursuits. Brands will appreciate her relatable approach to training, gear, and nutrition, which resonates with a dedicated audience navigating similar challenges.
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Who is Hollie Marie’s audience?
Hollie Marie's audience is likely comprised of individuals interested in endurance sports, particularly marathon and triathlon training, with a strong emphasis on practical advice like cycling safety and mental preparation. Her TikTok engagement rate of 8.58% significantly surpasses benchmark averages (TikTok ~3.0%), indicating a highly receptive and interactive audience on that platform. While her Instagram ER of 2.20% is also above benchmark (Instagram ~1.5%), the disproportionately high TikTok engagement suggests this is where her community is most active and responsive, presenting a prime opportunity for targeted campaigns and deeper connection.
Which creators are similar to Hollie Marie?
If you're looking for creators like this, you'll find them perfect for audiences interested in endurance sports, marathon training, triathlons, cycling safety, and mental training.
Daisy Karyna
TikTok @daisykaryna · Instagram @daisykaryna
This creator posts content about running and cycling. They share their training journeys for events such as marathons and triathlons, including Ironman races. The videos often feature their running and cycling outfits, new equipment like bikes, and vlogs of their experiences at cycling events. They also discuss training plans and offer discount codes for fitness apps.
Samara
Instagram @triathlon.samara
This creator posts content about running and cycling. They share their experiences with training for marathons and ultramarathons, often featuring trail running. The creator also shares their excitement about new race bikes and cycling gear. They sometimes include their dog and partner in their running adventures.
Erica Sarrafi
Instagram @ericananglefit
This creator posts content about their fitness journey, focusing on running, swimming, and cycling. They share their training routines, including interval runs, long runs, gym sessions, and open water swims. The creator also discusses nutrition, providing examples of high-protein meals and discussing race day preparation, such as carb-loading. They often document their participation in various races, including half marathons and longer endurance events.
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