What kind of content does Katie make?
Katie's Instagram feed is a go-to for stylish home redecorating inspiration and practical DIY projects. She shares step-by-step guides for everything from shelf styling to installing crown moulding, alongside honest reviews of home goods and organizational must-haves. Katie also curates helpful gift guides, making her a valuable partner for brands looking to reach an engaged audience interested in home improvement and thoughtful gifting.
Are you a brand that’s partnered with Katie?
Verify your partnership
Who is Katie’s audience?
Katie's audience is likely comprised of individuals interested in enhancing their living spaces, seeking inspiration for DIY projects, and looking for curated product recommendations. Their intent signals are strong, as evidenced by her impressive Instagram engagement rate of 4.64%, significantly outperforming benchmarks for platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER). This suggests a highly engaged community that actively participates with her content, indicating a high quality of audience interaction and a strong potential for conversion on sponsored content related to home decor, organization, and giftable items.
Which creators are similar to Katie?
If you're looking for creators like this creator, you'll find inspiration for stylish home makeovers, clever DIYs, and thoughtful gift ideas perfect for any occasion.
Becky George | House + Home
Instagram @styledbybeck
This creator shares videos about home decor and DIY projects. They showcase furniture makeovers, such as changing a faucet's appearance using specific products, and demonstrate how to create decorative items like paper chains. The content also includes tips for organising and styling different areas of the home, like wall niches and coffee tables, often with a focus on seasonal themes like autumn. Additionally, they share personal lifestyle content, including quick recipes and parenting humour.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
Fatima Benkrara
Instagram @fatiyass.officiel
This creator shares videos about home organisation and renovation projects, particularly focusing on their kitchen and bedrooms. They also feature product reviews, often unboxing items for home decor and personal use, frequently highlighting discount codes. The creator also posts about fashion hauls, showcasing clothing and accessories.
Frequently asked questions
Sign in to view Katie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Katie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Katie on your creator campaign.