What kind of content does EL make?
EL offers a charming glimpse into an aesthetic London lifestyle, perfect for brands seeking authentic lifestyle content. Their TikTok channel (@hedaily1) features engaging vlogs showcasing daily life in the city, from cozy home decor updates and tours to delightful cafe hopping adventures. EL also captures the beauty of cooking and serene moments in the English countryside, all with a focus on creating a pleasant and visually appealing home environment.
Are you a brand that鈥檚 partnered with EL?
Verify your partnership
Who is EL鈥檚 audience?
EL's audience is likely comprised of individuals interested in aspirational yet accessible lifestyle content, particularly those drawn to the aesthetic and "cozy" trends prevalent in home decor and cafe culture. Their high TikTok engagement rate of 13.55% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions on Nutcake, as followers are actively seeking inspiration and likely to respond positively to curated product recommendations or sponsored content aligned with EL's aesthetic.
Which creators are similar to EL?
If you're looking for creators like this creator, you'll love their aesthetic London vlogs, cozy home decor tips, and cafe hopping adventures for a perfectly curated lifestyle.
Kait Park
TikTok @k8prk
This creator shares videos about their daily life, often focusing on food and dining experiences in London. They document meals out, from casual lunches to dinners at various restaurants, and also show themselves cooking at home. The content includes exploring new food trends, trying different cuisines like Korean and Mexican, and sharing occasional personal vlogs about their activities.
Matilda Bea Lawlor
TikTok @matildabeaa 路 Instagram @matildabeaa
This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.
Lexie Lah
TikTok @lexie.lah
This creator shares videos about their daily life and routines, often featuring aspects of slow living and self-care. They document city breaks, such as a weekend trip to Madrid, and explore local areas like Notting Hill. Their content also includes home interiors, showcasing thrifted items and room refreshes. Additionally, they share snippets of hobbies like crocheting and morning routines, including recipes for drinks like frozen blueberry matcha.
Frequently asked questions
Sign in to view EL's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EL today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with EL on your creator campaign.