What kind of content does hay make?
Hay offers a vibrant blend of fashion and beauty content, perfect for brands seeking authentic engagement. On TikTok, they share stylish outfit inspiration, practical makeup tutorials, and exciting product hauls, often featuring clothing and home goods. Their approachable tone extends to personal updates and discussions about comfort movies, creating a relatable and trustworthy connection with their audience.
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Who is hay鈥檚 audience?
Hay's audience is likely comprised of fashion and beauty enthusiasts, primarily from Great Britain, seeking outfit inspiration and practical advice through makeup tutorials and product hauls. Their intent signals are strong, indicated by a high engagement rate of 12.51% on TikTok, significantly outperforming industry benchmarks (TikTok ~3.0% ER). This suggests a deeply invested community that actively consumes and interacts with Hay's content, promising high-quality engagement and strong potential for brand partnerships seeking a receptive and active consumer base.
Which creators are similar to hay?
If you're looking for creators like hay, you'll find outfit inspiration, makeup tutorials, and product hauls perfect for fashion and beauty enthusiasts.
Chyna Solder
TikTok @chynasolder 路 Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Fiona Brown
TikTok @fionahelenabrown 路 Instagram @fionahelenabrown
This creator shares content about their daily life, including cooking, home decor, and fashion hauls. They also post videos about self-care routines, such as getting their brows done and trying new haircare products. The creator often shares motivational quotes and personal reflections. They also share snippets of their travels and experiences, like flying to new destinations and enjoying meals at work.
Farah Vargas
Instagram @farahpink
This creator shares content about beauty and fashion. They often post reviews and tutorials for makeup and skincare products, highlighting items from various brands and retailers. The creator also shares outfit of the day posts, featuring different clothing items and accessories, and occasionally discusses haircare routines and product recommendations.
Frequently asked questions
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