What kind of content does hay make?
hay brings a fresh and relatable perspective to fashion and beauty on TikTok. Their content features engaging outfit inspiration, practical makeup tutorials, and exciting product hauls, often showcasing clothing and home goods. With a personal touch, hay also shares glimpses into their life, including comfort movie recommendations, making them a go-to source for style and lifestyle inspiration.
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Who is hay’s audience?
Hay's audience is likely composed of fashion-forward individuals in GB seeking style inspiration and practical beauty advice. Their intent signals are strong, indicated by a high engagement rate of 12.51% on TikTok, significantly outperforming benchmark ERs (TikTok ~3.0%). This suggests a highly receptive and active community eager for outfit ideas, makeup tutorials, and product hauls. The quality of engagement appears exceptional, pointing to a loyal and invested follower base that actively interacts with Hay's content.
Which creators are similar to hay?
If you're looking for creators like hay, you'll find inspiration for your next outfit, makeup tutorial, or product haul.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Belmariliz Rosado ♥
Instagram @iambelmariliz
This creator shares fashion and beauty content, including styling tips and outfit ideas. They often showcase how to create multiple looks from a single clothing item, such as a skirt or scarf. The creator also features makeup tutorials, product reviews for items like lip gloss and mascara, and DIY fashion hacks like adding gems to hair or clothing. Additionally, they share personal moments, expressing love for their family and celebrating cultural identity.
Fiona Brown
TikTok @fionahelenabrown · Instagram @fionahelenabrown
This creator shares content about their daily life, including cooking, home decor, and fashion hauls. They also post videos about self-care routines, such as getting their brows done and trying new haircare products. The creator often shares motivational quotes and personal reflections. They also share snippets of their travels and experiences, like flying to new destinations and enjoying meals at work.
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