What kind of content does Haubees make?
Haubees brings a fresh perspective to home living on Instagram, blending practical home organization and cleaning tips with inspiring decor ideas. Their content often highlights clever products for tidying up, alongside beautiful textiles and advice for creating a cozy atmosphere. You'll also find occasional features on beauty products and hair styling, offering a well-rounded approach to personal and home aesthetics.
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Who is Haubees鈥檚 audience?
Haubees' audience is likely comprised of individuals interested in practical lifestyle improvements, particularly within the home and personal care spheres. Their high Instagram engagement rate (14.55% ER), significantly exceeding benchmarks for TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals a highly receptive and actively participating community. This suggests strong intent signals for product discovery and adoption, indicating a valuable audience for brands in home organization, cleaning, decor, and beauty. Their engagement quality is demonstrably high, making them an attractive prospect for Nutcake partnerships.
Which creators are similar to Haubees?
If you're looking for creators like this creator, you'll find them perfect for brands targeting audiences interested in home organization, cleaning tips, decor inspiration, and beauty or hair styling product reviews.
Michelle Lei Pinlac
Instagram @bymichellelei
This creator shares videos about home organisation and renovation, often featuring products found on Amazon. They showcase practical gadgets like smart lights and drawer inserts, as well as larger projects such as kitchen remodels. The creator also provides tips on travel essentials and useful home items that aim to declutter and improve living spaces.
Ashton Home
TikTok @the.ashton.home
This creator shares content focused on home organisation and decoration. They often showcase products for cleaning and tidying spaces, such as storage solutions and cleaning tools. The creator also highlights seasonal home decor, particularly autumnal displays, and shares reviews of various home goods. Additionally, they post about pet-related items and offer tips for covering unsightly household elements like fuse boxes.
Laura Mountford
TikTok @lauracleanaholic 路 Instagram @lauracleanaholic
This creator shares videos about home organisation and cleaning, often focusing on decluttering specific areas such as kitchen cupboards, bathrooms, and laundry rooms. They document their journey through a 'decluttering diaries' series, offering tips and motivation for viewers to organise their own homes. The creator also shares content related to home styling, seasonal refreshes, and travel, including dog-friendly property finds.
Frequently asked questions
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