What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and relatable family life content across Instagram and TikTok. Her audience engages with her authentic clothing hauls from popular brands like ASOS and Marks & Spencer, often featuring styling tips with loved ones. Hattie also provides insightful reviews of coveted beauty products, from Drunk Elephant skincare to NARS foundations, alongside candid glimpses into the everyday adventures of raising three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is primarily interested in lifestyle content, with a strong focus on fashion, beauty, and family life, as indicated by her keywords and content pillars. Her audience exhibits high intent for product discovery and reviews, particularly within clothing and skincare categories. Engagement on TikTok is exceptionally strong, with a 7.44% ER significantly outperforming the benchmark, suggesting a highly receptive and interactive community. While Instagram engagement at 1.85% is slightly above benchmark, the TikTok performance highlights a key area for potential growth and deeper audience connection.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love influencers who share authentic fashion, beauty, and family life content, including clothing hauls and skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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