What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and authentic family life content across Instagram and TikTok. Her audience engages with her relatable clothing hauls from popular brands like ASOS and Marks & Spencer, often styled with loved ones. Hattie also provides insightful reviews of coveted beauty products, from Drunk Elephant skincare to NARS foundations, while sharing the everyday adventures of raising her three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is likely comprised of individuals interested in accessible fashion, beauty product recommendations, and relatable family lifestyle content, primarily from the UK. Their intent signals suggest they are actively seeking inspiration and purchasing advice, as evidenced by engagement with clothing hauls and skincare reviews. Notably, Hattie's TikTok engagement rate of 7.44% significantly surpasses the benchmark (3.0%), indicating a highly receptive and interactive audience on that platform, while her Instagram ER of 1.85% also performs above average (1.5%).
Which creators are similar to Hattie Smith?
If you're looking for creators like Hattie Smith, you'll love influencers who share relatable fashion hauls, honest skincare reviews, and authentic glimpses into family life.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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