What kind of content does Hannah Mum Journey make?
Hannah Mum Journey offers an authentic look into the realities of modern motherhood and pregnancy. On TikTok, she shares relatable insights into baby bedtime routines, navigating the challenges of sleep regression, and documenting her own pregnancy journey from appointments to announcements. Beyond the parenting focus, Hannah also provides engaging fashion and outfit inspiration, making her a well-rounded voice for brands seeking to connect with a lifestyle-oriented audience.
Are you a brand that’s partnered with Hannah Mum Journey?
Verify your partnership
Who is Hannah Mum Journey’s audience?
Hannah Mum Journey's audience is likely comprised of expectant and new mothers in the UK seeking practical advice and relatable content on pregnancy, baby care, and navigating the challenges of early parenthood. Their intent signals are strong, driven by searches for "baby routine" and "sleep regression," indicating a need for solutions and support. With a TikTok engagement rate of 9.58%, significantly exceeding benchmarks like TikTok's ~3.0%, Hannah's audience demonstrates exceptional engagement, suggesting high loyalty and receptiveness to her content and potential recommendations.
Which creators are similar to Hannah Mum Journey?
If you're looking for creators like this creator, you'll find relatable advice and inspiration for navigating the beautiful chaos of motherhood, from pregnancy through sleep regressions and everyday style.
Laura Wenham
TikTok @laurawenham
This creator shares content about their life as a mother. They often post about their children, including a baby and a toddler, and share personal moments. The creator also features fashion content, such as try-on hauls and outfit inspiration. They discuss topics like skincare, hair care, and home life, including their collection of plants. The videos offer a glimpse into their daily routines and family experiences.
Astin Maisie
TikTok @dazeymais
This creator shares content about parenting, including tips for managing common baby issues like colic and reflux. They also post videos about meal ideas, such as slow cooker recipes and snack options for children. The creator documents their pregnancy journey, showing outfits for different stages of pregnancy and discussing style choices. Additionally, they occasionally share personal updates, like getting a new fringe.
Molly First time Mum
TikTok @mollygore1
This creator shares insights into motherhood, including the challenges of postpartum depression and the joys of watching a child grow. They document everyday moments, such as organising toys for a toddler and celebrating milestones like birthdays. The creator also discusses personal goals, including self-care, physical health, and coping with grief, while expressing gratitude for their online community and looking forward to the future.
Frequently asked questions
Sign in to view Hannah Mum Journey's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hannah Mum Journey today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hannah Mum Journey on your creator campaign.