What kind of content does Hannah Grae make?
Hannah Grae crafts deeply personal original songs that resonate with themes of heartbreak and struggle, often with an angsty, late-night vibe. On TikTok and Instagram, she shares her journey as an emerging artist, from intimate live performances in London to engaging directly with her audience. Her authentic storytelling and raw musical talent make her a compelling voice for listeners navigating similar emotional landscapes.
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Who is Hannah Grae’s audience?
Hannah Grae's audience is likely comprised of Gen Z and young millennials in the UK who connect with emotionally resonant, angsty original music, particularly themes of heartbreak. Their high engagement rates on TikTok (17.64%) and Instagram (11.59%) significantly exceed industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive fanbase. This suggests strong potential for conversions on Nutcake, as these followers actively seek out and support emerging artists, demonstrating a clear intent to discover and engage with new music and live performances.
Which creators are similar to Hannah Grae?
If you're looking for creators like this creator, you'll love artists who craft angsty, original songs about heartbreak, perfect for fans of raw, emerging talent.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Tayna-Demoi
TikTok @taynademoi
This creator posts videos about their journey as a singer-songwriter and independent artist in the UK R&B and pop scene. They share updates on their music releases, often referencing upcoming projects and their personal growth. The creator also shares lifestyle content, including vlogs, skincare routines, and unboxing videos, documenting their daily life and experiences.
Ollie Hayes
Instagram @olliehayesmusic
This creator posts music-related content, including original songs and lyrics. They share behind-the-scenes details about their music-making process and announce upcoming shows and releases. The creator also posts music videos and acoustic sessions, often sharing personal reflections on their music and experiences.
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