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Hamish Frost

This creator is a photographer and videographer who focuses on mountain sports. Their content often features winter climbing and skiing in Scotland, showcasing challenging routes and beautiful landscapes. They also share videos and photos from climbing expeditions in Norway, including ice climbing and sailing adventures. The creator sometimes uses technology, such as phone cameras and drones, to capture high-quality footage of their activities.

Where to find Hamish Frost

Instagram ·hamishfrost
Followers25K
Avg views17K
Engagement6.2%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Hamish Frost make?

Hamish Frost captures the raw beauty of mountain sports through stunning photography and videography. His work highlights the thrill of winter climbing and skiing in the dramatic Scottish landscape, alongside exhilarating expeditions in Norway featuring ice climbing and sailing. Hamish leverages both drone and phone camera footage to create dynamic, high-quality visuals that immerse viewers in his adventures.

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Not had a Scottish ski day like that in a few years, ooft. After a few years hiatus on the skiing front it felt pretty special to land a day like this at @nevisrange, the scene of a lot of my earliest and most memorable Scottish skiing days. A lap down the west face of Aonach Mor in as good snow conditions as you’ll get, and then the afternoon spent lapping the frontside of the hill in the sun. Cheers @murdochjamieson and @uisdean for the day out and for being psyched to go skiing rather than climbing 🥳 Some video from @uisdeanhawthorn
@dan_kgby & @callum.johnson.climbing climbing ‘The Vagrant’ (VII 7) under heavy rime ice at the tail end of last season. One of the most exciting parts of winter climbing is how variable conditions can completely change the nature and challenge of a route from one day to the next. This was a day where nothing came easy! Shot for @mountainequipment
As temperatures fall and the seasons turn, anticipation inevitably grows for those early winter days. To fuel the excitement, publication of ‘The Great Mixed Climbs of Scotland’ is just around the corner. ‘There’s something deeply nourishing about the physical and psychological freedoms of winter climbing. It holds tremendous spiritual appeal in an increasingly sterile, risk-averse world … no matter what society tells us is or is not acceptable, or how technology influences our behaviour, it will always provide us with the opportunity to step outside these shackles and define our own destiny.’ Pre-orders are live for ‘The Great Mixed Climbs of Scotland’ (link in bio), with books due to ship at the start of October. Keep an eye out for details on book launch events we’re running in Glasgow, Banff and Kendal over the next couple of months! @scottishmountaineeringpress @rab.equipment
Just over two years since this came out (no pun intended!) and I still get messages from people who’ve watched it and said it resonated or helped give them the confidence to be themselves. By far the scariest thing I’ve ever done, but also the most meaningful. I’m really grateful it continues to have a positive impact! Link to the full film is up in my bio

Who is Hamish Frost’s audience?

Hamish Frost's audience is likely comprised of dedicated enthusiasts and aspiring practitioners of mountain sports, particularly those interested in winter climbing and skiing. Their intent signals are strong, indicated by a high engagement rate (ER) of 6.20% on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, likely seeking inspiration, technical advice, and high-quality visual content related to these niche activities. The engagement quality appears excellent, presenting a valuable opportunity for brands targeting this specific demographic.

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This creator shares content about outdoor adventures in Scotland, including hiking, 'munro bagging' (climbing Scottish mountains), and visiting scenic locations like beaches and national parks. They also post about food experiences, such as trying local restaurants, cafes, and food markets. Additionally, the creator documents travel experiences, often as a couple, to various destinations in the UK and Europe, focusing on activities like city breaks and long-distance walking trails.

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