What kind of content does HM make?
HM offers a vibrant look into Leicester's culinary scene, with a focus on cafe explorations and delicious food reviews, from East African specialties to coffee shop delights. Beyond the plate, HM shares authentic skincare reviews, showcasing personal results and product insights. Their content also extends to lifestyle moments, capturing the joy of baby showers and the wonder of travel, including a memorable trip to Makkah.
Are you a brand that’s partnered with HM?
Verify your partnership
Who is HM’s audience?
HM's audience is likely comprised of individuals interested in aspirational lifestyle content, particularly within the UK. Their intent signals suggest a strong interest in discovering new cafes, seeking product recommendations (food and skincare), and planning future travel. With a TikTok engagement rate of 8.91%, HM significantly outperforms industry benchmarks (TikTok ~3.0% ER), indicating a highly engaged and receptive audience. This suggests a strong potential for driving action on sponsored content and product placements.
Which creators are similar to HM?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in delicious food reviews, cozy cafe explorations, effective skincare routines, aspirational lifestyle content, and inspiring travel guides.
Lifestylemariam
TikTok @lifestyle.mariam
This creator shares videos about a range of topics including travel, particularly focusing on religious journeys like Umrah to Makkah and Madinah. They also feature culinary experiences, showcasing halal food options in London and reviewing meals. Other content includes personal life updates, such as celebrating their baby's half-birthday, and experiences like visiting hotels and spas for staycations. The creator also shares about cultural outings, such as attending a film screening.
jasminexlydia
TikTok @jasminexlydia
This creator shares content about a variety of topics. They post videos featuring food reviews, including breakfast and brunch spots, pizza, and snacks. The creator also shares content related to family activities, such as visiting farms and Halloween events. Additionally, they post about shopping, including clothing hauls and Christmas gifts. The creator also shares their experiences with travel, like family holidays.
Simplyy Faaiza
TikTok @simplyyfaaiza
This creator posts videos about a variety of topics, often focusing on food and lifestyle content. They share reviews of bakeries, cafes, and restaurants, highlighting specific dishes like strawberry cream croissants and tiramisu milk tea. The creator also shares snippets of their daily life, including journaling and morning routines. Travel and popular culture, such as the TV show Stranger Things, also feature in their posts.
Frequently asked questions
Sign in to view HM's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with HM today
You can use Nutcake’s agentic tools for free. Sign up today to work with HM on your creator campaign.