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Amy Jay

This creator posts content related to lifestyle and motherhood. Videos include creating back-to-school kits for daughters, featuring period underwear and hygiene essentials. They also share personal updates, including a new tattoo and reflections on their children growing up. The creator discusses fitness, promoting healthy habits for themselves and their students, and reviews subscription boxes and snacks.

Where to find Amy Jay

Instagram ·gofastmommy
Followers24K
Avg views4.3K
Engagement0.6%
Sourced from public data

Stats updated July 2026 · Stats don't look quite right?

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What kind of content does Amy Jay make?

Amy Jay shares authentic lifestyle and motherhood content across Instagram. Her videos offer practical advice, from creating back-to-school kits to reviewing subscription boxes, all delivered with a warm, relatable tone. Amy also weaves in personal updates, fitness tips for busy moms, and reflections on family life, making her a trusted voice for brands seeking to connect with an engaged audience.

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One essential for back to school shopping for girls 4th grade and up is  a period kit- and the star of ours is @ktbyknix - sold exclusively at Target. KT is period underwear made just for teens. When building my kit I also included some other hygiene essentials like a brush, some fun hair ties, and a mini lip balm- everything she needs to feel fresh and confident. While I can’t always be there to protect her every minute of the day- knowing she has this little kit in her backpack makes us both feel feel more prepared about all the new beginnings the year ahead may bring! #ktxtarget #ktbyknix

#backtoschool #teacher
Like, really proud of you ❤️

#motherrunner #peteacher #selflove #bodypositivity #fitmom
And maybe to impress them with my skills…

But to be so for real, it’s so important to me to lead by example. Moving your bod, trying new things, realizing your potential (and then pushing past it) and being your most fit YOU is all SO FUN. I’d do it all even if I wasn’t a PE but since I am, it gives me even more incentive to LOCK IN. 

#peteacher #teacher #leadtoinspire #fitness #fitmom
Being strong is cool.
Moving your body is fun.
Trying new things is exciting.
Thigh gaps? Not so much.

#peteacher #fitmom #fitness #strength #strongisthenewskinny

Who is Amy Jay’s audience?

Amy Jay's audience is likely comprised of individuals interested in relatable family content, practical lifestyle tips, and fitness inspiration, primarily within the US. Their intent signals suggest they are seeking authentic recommendations and inspiration for their own lives, as evidenced by the "reviews" keyword. While Amy Jay's current Instagram engagement rate of 0.58% is below the benchmark for platforms like TikTok (~3.0%) and YouTube (~2.0%), it indicates an opportunity to cultivate a more deeply engaged community through targeted content strategies.

Which creators are similar to Amy Jay?

If you're looking for creators like this creator, you'll find inspiration for navigating motherhood, family life, and fitness with authentic lifestyle content and helpful reviews.

Alexis Novoa

Instagram @alexisssnovoa

This creator shares content focused on parenting, particularly early childhood education and establishing routines. They discuss practical advice for managing school mornings and evenings, including strategies for packing lunches and preparing children for kindergarten. The creator also touches upon personal growth and self-care, such as fitness challenges and embracing personal style in their thirties.

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Camila Guadarrama

Instagram @camichula_

This creator shares content about their life as a mother, focusing on parenting and family activities. They often post about their children's milestones, such as the first day of preschool and birthday celebrations. The creator also shares aspects of their personal life, including relationship content, fitness journeys like postpartum weight loss, and daily routines like skincare. Additional topics include shopping experiences, home-based celebrations like hibachi dinners, and travel preparations. They also engage with followers through giveaways and share relatable mom life humour.

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Shelby Gettys

Instagram @shelbylgettys

This creator shares content focused on everyday life, fashion, and family. Videos feature fashion hauls and styling tips, particularly for occasions like weddings. They also post about home activities for children, such as setting up a sandbox. Skincare routines, including microneedling, are also a topic. The creator discusses motherhood experiences, personal fitness journeys postpartum, and celebrates friendships.

Beauty
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