What kind of content does ghd make?
ghd brings a unique blend of vintage charm and modern flair to their content. On TikTok, they dive deep into the world of hair styling tools, playfully comparing classic models with their contemporary counterparts and even testing their knowledge with release year challenges. Beyond the beauty sphere, ghd offers an exclusive glimpse into the glamour of events like the BAFTA awards, sharing captivating behind-the-scenes moments and red carpet experiences on Instagram.
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Verify your partnershipWho is ghd’s audience?
ghd's audience is likely comprised of individuals interested in hair styling, vintage aesthetics, and pop culture events like the BAFTA awards. Their intent signals suggest they are seeking inspiration, tutorials, and potentially product recommendations related to hair care and styling, with a particular interest in the "release year challenges" indicating a playful engagement with trends. With a TikTok ER of 3.61%, ghd is performing above the benchmark (approx. 3.0%), suggesting a highly engaged and receptive audience on that platform. This strong engagement indicates a valuable opportunity for brands seeking to reach a passionate and interactive community.
Which creators are similar to ghd?
If you're looking for creators like this creator, target brands focused on luxury hair styling tools, vintage appliance enthusiasts, or those celebrating achievements in film and television.
Naomi Clarke
TikTok @naomi.bouncy.blows · Instagram @naomibouncyblows
This creator shares content about hair care and styling. They demonstrate various curling techniques using tools like the Dyson Airwrap and GHD curling wand. The creator also provides tips on hair growth and showcases different hairstyles, including heatless curls and updos. They often feature their work as a hairdresser, aiming to help others feel confident about their hair.
kaela tavares
Instagram @kaelatavares_
This creator makes videos about beauty and skincare products, often reviewing items and sharing whether they are worth purchasing. They also feature fashion content, showcasing outfits and discussing clothing items. Additionally, the creator shares videos about hair care routines and products, demonstrating techniques and the results. Some content also focuses on home goods, such as cleaning appliances and drinkware.
Ryan Steedman
Instagram @ryansteedmanhair
This creator specialises in professional hair styling for various occasions and events. They showcase a range of hairstyles, including glamorous updos for awards ceremonies, elegant waves for fashion events, and sophisticated blowouts. The content frequently features clients attending high-profile events, such as celebrity performances and Paris Fashion Week. The creator regularly uses and highlights professional hair products and tools from well-known brands in their videos. They also collaborate with makeup artists and other beauty professionals to create complete styled looks.
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