What kind of content does ghd make?
ghd brings a unique blend of vintage charm and modern flair to their content. On TikTok, they dive deep into the world of hair styling tools, unboxing and testing everything from retro appliances to the latest releases. Their engaging release year challenges and performance comparisons are a hit with audiences. Beyond beauty, ghd offers exclusive behind-the-scenes access to glamorous events like the BAFTA Awards, sharing red carpet moments and insider glimpses.
Are you a brand that’s partnered with ghd?
Verify your partnership
Who is ghd’s audience?
Ghd's audience is likely comprised of individuals interested in hair styling, vintage aesthetics, and celebrity culture, particularly around major events like the BAFTAs. Their high TikTok engagement rate (3.61% ER, exceeding the ~3.0% benchmark) suggests a highly receptive and active follower base. This indicates strong potential for brand partnerships seeking to tap into a community that values both aspirational content and specific product niches, demonstrating a clear intent to engage with and potentially purchase products related to hair care and styling.
Which creators are similar to ghd?
If you're looking for creators like this creator, target audiences interested in vintage appliance aesthetics, release year challenges, and behind-the-scenes BAFTA and red carpet hair styling.
Naomi Clarke
TikTok @naomi.bouncy.blows · Instagram @naomibouncyblows
This creator shares content about hair care and styling. They demonstrate various curling techniques using tools like the Dyson Airwrap and GHD curling wand. The creator also provides tips on hair growth and showcases different hairstyles, including heatless curls and updos. They often feature their work as a hairdresser, aiming to help others feel confident about their hair.
kaela tavares
Instagram @kaelatavares_
This creator makes videos about beauty and skincare products, often reviewing items and sharing whether they are worth purchasing. They also feature fashion content, showcasing outfits and discussing clothing items. Additionally, the creator shares videos about hair care routines and products, demonstrating techniques and the results. Some content also focuses on home goods, such as cleaning appliances and drinkware.
Ryan Steedman
Instagram @ryansteedmanhair
This creator specialises in professional hair styling for various occasions and events. They showcase a range of hairstyles, including glamorous updos for awards ceremonies, elegant waves for fashion events, and sophisticated blowouts. The content frequently features clients attending high-profile events, such as celebrity performances and Paris Fashion Week. The creator regularly uses and highlights professional hair products and tools from well-known brands in their videos. They also collaborate with makeup artists and other beauty professionals to create complete styled looks.
Frequently asked questions
Sign in to view ghd's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with ghd today
You can use Nutcake’s agentic tools for free. Sign up today to work with ghd on your creator campaign.