What kind of content does Flourishing Fibres make?
Flourishing Fibres brings intricate paper embroidery to life on Instagram, offering a delightful blend of tutorials and project inspiration. Their content showcases the delicate art of stitching designs onto paper, perfect for custom cards, ornaments, and seasonal decorations. Brands can connect with an engaged audience through visually appealing demonstrations of techniques and access to free patterns, highlighting a niche in the DIY and crafting space.
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Flourishing Fibres' audience is likely comprised of DIY enthusiasts and crafters, primarily in the UK, seeking inspiration and step-by-step guidance for paper embroidery and related crafts. Their high Instagram engagement rate (9.59% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive follower base. This suggests strong intent signals for tutorial content and a high quality of engagement, making them an attractive audience for brands in the craft, stationery, or home decor sectors.
Which creators are similar to Flourishing Fibres?
If you're looking for creators like this creator, you'll love their detailed paper embroidery tutorials for anyone passionate about unique DIY crafts and stitching.
Unknown
TikTok @flynn_and_mabel
This creator shares videos demonstrating various embroidery techniques, including reverse appliqu茅, couching stitch, and fly stitch. They often embellish clothing items like sweatshirts and denim jeans with floral designs, numbers, and abstract patterns. The content also features tutorials on beading and creating decorative stationery items such as paper clip hearts. Many videos focus on upcycling and adding personalised touches to garments.
Abbie Walsh
Instagram @abbiewalsh
This creator makes content about hand embroidery, specialising in bespoke and personalised items. Their videos often showcase intricately embroidered lingerie, such as knickers, and home accessories like napkins. The creator frequently collaborates with fashion brands and designers, featuring their work at pop-up shops and special events. They also host embroidery workshops, teaching others how to embellish items themselves. Additionally, their content sometimes includes their participation in art exhibitions.
Olive This Felt
Instagram @olivethisfelt
This creator makes fibre art, primarily using hand embroidery and felt. They create a variety of items, including decorative hoops, ornaments, and personalised tooth pillows. The creator also shares tutorials on different embroidery stitches and techniques, often with a seasonal or thematic focus, such as Valentine's Day or Lunar New Year. They also discuss aspects of running a small business, including using tools for efficient shipping.
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