What kind of content does Will make?
Will brings a hearty and authentic approach to his content, primarily on TikTok. He shares his passion for crafting and enjoying delicious roast dinners, from succulent meats to perfectly crisp Yorkshire puddings. Beyond the kitchen, Will offers an inside look at his entrepreneurial journey with roast dinner boxes and vegetable rubs, alongside heartwarming updates on his personal life, including wedding preparations.
Are you a brand that’s partnered with Will?
Verify your partnershipWho is Will’s audience?
Will's audience is likely comprised of UK-based food enthusiasts and aspiring entrepreneurs drawn to his engaging content on roast dinners and business ventures. Their intent signals are strong, indicated by a high engagement rate (ER) of 7.32% on TikTok, significantly surpassing benchmark averages (TikTok ~3.0%). This suggests a highly receptive and active community, eager to interact with his culinary tips, business insights, and glimpses into his personal life, including his wedding preparations. The quality of engagement appears exceptional, pointing to a loyal and invested follower base.
Which creators are similar to Will?
If you're looking for creators like this creator, target audiences interested in delicious roast dinners, efficient food preparation, and relatable insights into business ventures and personal life, especially those planning a wedding.
Laurel Ysebaert
Instagram @laurelysebaert
This creator shares videos about daily life on their ranch, including tasks like moving cattle and tending to the animals. They also document interactions with various farm animals, such as ducks, chickens, and donkeys. The creator sometimes discusses the process of raising animals for meat and the emotional aspects of farm life. Additionally, they occasionally share personal updates and experiences, such as home renovations or interactions with wildlife.
Damian Barson Tessleymoor
Instagram @tessleymoorfarm
This creator posts content about daily life and tasks on their farm. A significant portion of their videos features sheep farming, including herding, feeding, and caring for the flock, often with the help of their sheepdog, Skye. They document their experiences as a first-generation farmer, highlighting their approach to knowing where food comes from, such as preparing pheasants sourced directly from the farm. Additionally, the creator showcases interactions with other farm animals like Highland cattle and provides reviews of farming equipment.
Ryan Coates
TikTok @coatesy95 · Instagram @coatesy95_
This creator shares a variety of content, including cooking videos, such as preparing a Sunday roast and discussing meal ideas. They also post about everyday life experiences, like trying on new glasses and dealing with their child's 'why' phase. Other videos touch on topics such as shopping trips, gift ideas, and personal opinions on technology like iPhones. The creator also features their daughter and partner in some of their content.
Frequently asked questions
Sign in to view Will's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Will today
You can use Nutcake’s agentic tools for free. Sign up today to work with Will on your creator campaign.