What kind of content does Matt Craft Beer Enthusiast make?
Matt, known as @everthehoptimist on Instagram, takes followers on a journey through the vibrant world of craft beer. His engaging videos showcase authentic brewery tours, lively tasting sessions with friends, and exciting beer competitions designed to involve his community. Brands looking to connect with an enthusiastic audience passionate about craft beer will find Matt's content a perfect fit.
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Verify your partnershipWho is Matt Craft Beer Enthusiast’s audience?
Matt Craft Beer Enthusiast's audience is likely comprised of UK-based individuals with a strong interest in craft beer culture, from casual drinkers exploring new brews to dedicated enthusiasts seeking in-depth knowledge. Their intent signals are clear: they're looking for recommendations on breweries, tasting notes, and insights into beer competitions. With an impressive 11.11% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%) and YouTube (~2.0%), Matt's audience demonstrates exceptionally high quality and active participation, indicating a highly receptive and loyal community.
Which creators are similar to Matt Craft Beer Enthusiast?
If you're looking for creators like this creator, target beer lovers eager for authentic brewery experiences, tasting notes, and insider competition insights.
BeerRiffBrewing
Instagram @beerriffbrewing
This creator posts videos about craft beer production and new releases. They often highlight collaborations with other breweries and showcase the brewing process. The creator also shares content about merchandise available for purchase and events hosted at their taproom, such as photography sessions and tap takeovers. Additionally, they document trips related to sourcing ingredients, like hop harvests in New Zealand.
Brew Toon Microbrewery
Instagram @brew_toon
This creator consistently posts content related to craft beer, focusing on new releases and limited edition brews. They frequently showcase unique can artwork, often developed in collaboration with an artist. The content includes announcements for upcoming beers, special offers, and promotions for their webshop and tasting room. They also share updates on product availability and shipping for specific collections.
Belleville Brewing Co
Instagram @bellevillebrew
This creator posts content about craft beer and their local taproom. Their videos often feature new beer releases, such as pale ales and session IPAs, and brewing processes. They also promote events like live music nights, DJ sets, and food collaborations with local businesses. Additionally, the creator shares updates on taproom renovations and festive promotions during holidays like Christmas.
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