What kind of content does Ethan Overton make?
Ethan Overton shares his passion for automotive excellence on TikTok and Instagram, offering a front-row seat to his supercar journey. His content dives deep into the world of car modifications and repairs, featuring hands-on DIY projects on a McLaren 570S and a Porsche GT3. From tackling headlight fixes to showcasing ambitious upgrades with GT3RS parts and stage 2 modifications on an RS6, Ethan provides engaging insights into building the ultimate car collection.
Are you a brand that’s partnered with Ethan Overton?
Verify your partnershipWho is Ethan Overton’s audience?
Ethan Overton's audience is likely comprised of automotive enthusiasts, ranging from DIY mechanics to supercar admirers, primarily located in GB. Their intent signals are strong, driven by a desire for practical repair advice, modification inspiration, and aspirational content featuring high-performance vehicles. Engagement quality is exceptionally high, with both TikTok and Instagram engagement rates significantly exceeding platform benchmarks (TikTok ~4.17% vs. 3.0% benchmark, Instagram ~4.70% vs. 1.5% benchmark), indicating a highly receptive and interactive community.
Which creators are similar to Ethan Overton?
If you're looking for creators like this, you'll find them perfect for anyone passionate about automotive modifications, repairs, and the thrilling world of supercars.
Overdrive
Instagram @followoverdrive
This creator posts videos about cars, focusing on their engineering and performance. They cover a variety of vehicles, from supercars like the Lamborghini Temerario and Porsche Taycan to more unique models such as the Ascari Ecosse and the electric EV1. The content also delves into automotive technology, including engine types like rotaries and transmissions like CVTs. Additionally, they discuss motorsport history and current events, featuring brands like Hyundai and their racing programs. The creator also shares videos of their own driving experiences, including track days with a Caterham.
DriveTribe
TikTok @drivetrb · Instagram @lucy.brrown
This creator makes videos about cars and driving. They often feature reviews of different car models, including hypercars and classic cars. The creator also posts content about motorsport events, such as rally stages and Formula E races. Some videos show the creator attempting driving challenges or teaching others how to drive.
Jodie Sloss
TikTok @jodieracing · Instagram @jodieracing
This creator posts content related to car modifications and sim racing. They share updates on their car builds, including a BMW E36, and showcase their simulator setups. The videos often feature unboxing and assembly of racing simulator components like PCs, rigs, and steering wheels. They also discuss the realism and performance aspects of the equipment for training as a racing driver.
Frequently asked questions
Sign in to view Ethan Overton's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Ethan Overton today
You can use Nutcake’s agentic tools for free. Sign up today to work with Ethan Overton on your creator campaign.