What kind of content does Ethan Overton make?
Ethan Overton shares his passion for automotive excellence on TikTok and Instagram, offering a front-row seat to his supercar adventures. He dives deep into the world of car modifications and repairs, showcasing DIY projects on a McLaren 570S and a Porsche GT3. From installing car lifts to upgrading with GT3RS parts, Ethan's engaging content appeals to enthusiasts looking for expert insights and aspirational builds.
Are you a brand that’s partnered with Ethan Overton?
Verify your partnershipWho is Ethan Overton’s audience?
Ethan Overton's audience is likely comprised of automotive enthusiasts in Great Britain, ranging from casual fans of supercars to those actively engaged in car modifications and DIY repairs. Their high engagement rates on both TikTok (4.17% ER) and Instagram (4.70% ER), significantly exceeding benchmarks for both platforms, signal strong interest and a propensity to interact with content. This audience is actively seeking practical advice, inspiration, and entertainment related to automobiles, indicating a high potential for conversion on relevant products or services.
Which creators are similar to Ethan Overton?
If you're looking for creators like this, you'll find them perfect for anyone passionate about automotive modifications, supercar showcases, and hands-on DIY car repairs.
Overdrive
Instagram @followoverdrive
This creator posts videos about cars, focusing on their engineering and performance. They cover a variety of vehicles, from supercars like the Lamborghini Temerario and Porsche Taycan to more unique models such as the Ascari Ecosse and the electric EV1. The content also delves into automotive technology, including engine types like rotaries and transmissions like CVTs. Additionally, they discuss motorsport history and current events, featuring brands like Hyundai and their racing programs. The creator also shares videos of their own driving experiences, including track days with a Caterham.
DriveTribe
TikTok @drivetrb · Instagram @lucy.brrown
This creator makes videos about cars and driving. They often feature reviews of different car models, including hypercars and classic cars. The creator also posts content about motorsport events, such as rally stages and Formula E races. Some videos show the creator attempting driving challenges or teaching others how to drive.
Jodie Sloss
TikTok @jodieracing · Instagram @jodieracing
This creator posts content related to car modifications and sim racing. They share updates on their car builds, including a BMW E36, and showcase their simulator setups. The videos often feature unboxing and assembly of racing simulator components like PCs, rigs, and steering wheels. They also discuss the realism and performance aspects of the equipment for training as a racing driver.
Frequently asked questions
Sign in to view Ethan Overton's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Ethan Overton today
You can use Nutcake’s agentic tools for free. Sign up today to work with Ethan Overton on your creator campaign.