What kind of content does Esther Sayers make?
Esther Sayers offers a vibrant look into the world of skateboarding, with a particular focus on empowering women through the London Skate Mums group. Her Instagram features dynamic videos of skate sessions, workshops, and events, celebrating women of all ages embracing the sport. Beyond the skate park, Esther shares engaging content on family adventures, including snowboarding trips, and thoughtfully discusses sustainability within the skateboarding community and personal development.
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Who is Esther Sayers’s audience?
Esther Sayers' audience is likely comprised of individuals interested in action sports, particularly women in sport, and those who value family-oriented content and sustainable living. Her exceptionally high Instagram engagement rate (17.35%, significantly above TikTok's 3.0%, Instagram's 1.5%, and YouTube's 2.0% benchmarks) signals a highly dedicated and receptive community. This indicates strong intent to engage with her content, suggesting they are actively seeking inspiration, advice, or community within her niche. This high engagement quality presents a valuable opportunity for brands seeking to connect with an enthusiastic and responsive audience.
Which creators are similar to Esther Sayers?
If you're looking for creators like this creator, partner with influencers who inspire active lifestyles, champion women in sports, and promote sustainable family adventures.
Jamie Nicholls
TikTok @jamienichollsuk · Instagram @jamienichollsuk
This creator posts videos about snowboarding. They share tips for improving snowboarding skills, such as how to get unstuck on flat ground. The creator also shares clips of their experiences snowboarding in different locations and parks. They also post content about taking their young daughter snowboarding and family activities like tubing.
Skate till you puke
TikTok @skatetillyoupuke · Instagram @skatetillyoupuke
This creator posts videos about skateboarding and surfskating. They share clips from skate parks, often featuring friends and fellow skaters. The content includes discussions about surfskating technique, reviews of skate gear, and general observations about skate culture. They also occasionally post about personal experiences, such as injuries sustained while skating and attending events like F1.
HippyLys
Instagram @alyssalysset
This creator posts videos about skateboarding, focusing on surfskate tricks and tutorials for beginners. They also share content related to travel, highlighting hidden gems and outdoor experiences like wild camping. Several videos showcase their involvement with a skater brand called @skate.stoked, which is designed for skater girls. The creator also features posts about cute animals and lifestyle content inspired by aesthetics like cottagecore and fairycore.
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