What kind of content does Erika Holguin make?
Erika Holguin shares her journey through demanding fitness challenges like Hyrox and marathon training on Instagram. Her content offers practical advice on running, gym workouts, and athletic event preparation, alongside honest reviews of hair and scalp care products. Beyond fitness, Erika also provides relatable insights on maintaining motivation and consistency, and offers practical tips for decluttering and reselling clothing.
Are you a brand that’s partnered with Erika Holguin?
Verify your partnership
Who is Erika Holguin’s audience?
Erika Holguin's audience is likely comprised of individuals interested in fitness, particularly running and Hyrox training, as well as those seeking motivation and potentially exploring reselling opportunities. Their high Instagram engagement rate (5.36% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and actively engaged community. This suggests a strong intent to consume content related to Erika's core themes and a high likelihood of positive interaction and conversion for relevant brand partnerships.
Which creators are similar to Erika Holguin?
If you're looking for creators like Erika Holguin, target fitness enthusiasts, runners, and Hyrox competitors seeking motivation and tips on reselling gear.
Millie Roberts
Instagram @millieeroberts
This creator shares content focused on marathon and Hyrox training, documenting the balance between fitness, work, and a busy social life. They provide practical running tips and showcase workout outfits for various training sessions. Additionally, the creator highlights personal self-care routines and wellness products to assist with their active lifestyle.
Ciaran Mark Davies
Instagram @ciarandaviesss
This creator posts about their fitness journey, including running and gym workouts. They share content related to training for events like a half marathon and participating in 5K races. The creator also discusses self-care, including skincare routines and supplements, and occasionally shares outfit details for different occasions. Men's mental health awareness is another topic they touch upon, linking it to their fitness activities.
Øyvind Fluge Rydland
Instagram @oyvindfluge
This creator posts videos about their fitness journey, often focusing on high-intensity interval training and strength exercises. They share training routines, including specific workouts for events like HYROX, and discuss the importance of recovery, sleep, and nutrition. The creator also touches on motivational topics, encouraging consistency and starting now to achieve goals. They sometimes share personal health metrics, such as heart rate variability, and promote fitness-related products.
Frequently asked questions
Sign in to view Erika Holguin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Erika Holguin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Erika Holguin on your creator campaign.