What kind of content does Emma make?
Emma offers a candid and humorous look at the realities of being a working-from-home mum. Her TikTok channel is a go-to for relatable "mum hacks," from quick fixes for toddler tantrums to clever ways to keep your coffee warm. Brands will appreciate her authentic sharing of everyday life, including her favorite fashion and home finds that make busy days more comfortable.
Are you a brand that’s partnered with Emma?
Verify your partnership
Who is Emma’s audience?
Emma's audience is likely comprised of UK-based parents, primarily mothers, actively seeking practical solutions for balancing work and home life, alongside relatable lifestyle content. Their engagement signals suggest a strong interest in actionable "hacks," affordable "finds," and authentic parenting advice. With a TikTok engagement rate of 4.59%, Emma is significantly outperforming the benchmark (approx. 3.0%), indicating a highly receptive and loyal community that values her content and is likely to respond positively to relevant brand partnerships.
Which creators are similar to Emma?
If you're looking for creators like this creator, you'll find inspiration for juggling work, family, and personal style with practical tips and relatable advice.
Monica
TikTok @monicaandbabyivy
This creator shares snippets of their daily life as a working mother. Their content includes routines such as morning and evening routines, as well as cleaning and decluttering their home. They also post about toddler activities and their work attire. The creator often highlights the support they receive from their community.
Danielle Sands
TikTok @daniellemsands23
This creator shares videos about their life as a parent, often featuring their children and everyday family activities. They post content about home organisation, including shopping hauls from stores like IKEA and Primark, and showcase bedding and storage solutions. The creator also shares snippets of their daily routines, such as preparing meals for their family, and occasional lifestyle content, including fashion and money-saving tips.
Danielle Rae
TikTok @danielle.raex
This creator shares glimpses into her life as a mum to a toddler. Her content often features daily routines, such as morning preparations and meal ideas, including meals from Huel. She also posts about personal care, like her hair routine, and activities with her son, such as shopping trips and preparing for his birthday. The creator also shares practical tips, like a baby wipe hack.
Frequently asked questions
Sign in to view Emma's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emma today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emma on your creator campaign.