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Emma Matthews

The creator posts videos about their experiences travelling to various destinations, including Vietnam, Barcelona, and South Africa. They also share cooking content, such as how to make cookies and spring rolls, and provide tips on baking. Additionally, the creator documents their daily life, including routines and shopping trips.

Where to find Emma Matthews

Followers385K
Avg views9.6K
Engagement5.3%
Sourced from public data
Instagram ·emmamatthewsxx
Followers28K
Avg views1.6K
Engagement5.8%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Emma Matthews make?

Emma Matthews shares vibrant travelogues from destinations like Vietnam and Barcelona, alongside mouthwatering cooking and baking tutorials. Her content offers a delightful blend of global adventures and kitchen creativity, sprinkled with authentic glimpses into her daily life. Brands can connect with an engaged audience through her relatable and visually appealing storytelling across TikTok and Instagram.

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The only tips and tricks you need to achieve the perfect homemade cookies that absolutely give bakery vibes
These are the best cookies EVER!!!! Ingredients are the following:

The following list is exactly what I used:
• 250g unsalted butter
• 275g brown sugar
• 75g granulated sugar
• 1 large egg & 2 yolks
• 1 tosp vanilla extract
• 275g plain flour
• 1 tsp bicarbonate of soda
• 1 tsp salt
Fillings / toppings are up to you
Don’t try this at home (or if you do don’t accidentally buy fruit flavoured marshmallows)
Anyone fancy a last minute warm holiday???

Who is Emma Matthews’s audience?

Emma Matthews' audience is likely comprised of individuals interested in lifestyle content, specifically travel, culinary arts, and relatable daily vlogs. Their high engagement rates (TikTok 5.31% ER, Instagram 5.82%) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for recipe-based content, travel inspiration, and authentic lifestyle sharing, pointing towards a high-quality audience for brand collaborations seeking genuine connection and conversion.

Which creators are similar to Emma Matthews?

If you're looking for creators like this creator, you'll love their content if you enjoy a blend of travel adventures, delicious recipes, and relatable daily life vlogs.

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