What kind of content does Emily Wood make?
Emily Wood crafts engaging makeup tutorials and honest product reviews across TikTok and Instagram. She dives deep into eyeshadows, lipsticks, and blush, often highlighting popular beauty brands. Beyond makeup, Emily shares exciting hair colour transformations and offers insights on essential beauty tools, sometimes even enlisting her partner's help for shade selection.
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Who is Emily Wood’s audience?
Emily Wood's audience is likely comprised of beauty enthusiasts in GB, actively seeking inspiration and guidance on makeup, hair color, and beauty tools. Their high engagement rates on both TikTok (10.93% ER) and Instagram (6.14% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating strong intent to discover and purchase recommended products. This audience demonstrates a clear interest in specific makeup brands and is highly receptive to detailed tutorials and reviews, presenting a valuable opportunity for brands seeking engaged consumers.
Which creators are similar to Emily Wood?
If you're looking for creators like this creator, you'll find them perfect for audiences seeking authentic makeup tutorials, honest product reviews, and the latest in hair color and beauty tools from popular brands.
Jayde Pierce
TikTok @jaydepierce · Instagram @jaydepierce
This creator shares videos about beauty and skincare. They often feature makeup looks, hair styling routines, and product reviews, including cosmetics and fragrances. Additionally, the creator posts about fashion and personal style, as well as lifestyle content such as slow mornings and travel.
Alice T
TikTok @alxcext · Instagram @alxcext
This creator posts content focused on beauty and skincare. They share routines, product reviews, and application tutorials for makeup and skincare items. The creator also features hair care and styling, discussing hair colour and products. Jewellery is another topic they cover, expressing their fondness for rings. Additionally, they occasionally share lifestyle moments, such as travelling or celebrating events.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
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