What kind of content does EMILY OATES make?
Emily Oates crafts engaging fashion and outfit inspiration content, primarily on TikTok. She delights her audience with detailed clothing hauls from popular retailers like Primark and Tesco, offering fresh takes on seasonal trends. Emily also provides practical styling tips for diverse occasions, from festive New Year's Eve looks to concert-ready ensembles, making her a go-to source for accessible style advice.
Are you a brand that鈥檚 partnered with EMILY OATES?
Verify your partnership
Who is EMILY OATES鈥檚 audience?
Emily Oates' audience is likely composed of fashion-conscious individuals, primarily in the UK, seeking affordable style inspiration and practical advice. Their intent signals are strong, indicated by a high engagement rate (ER) of 7.53% on TikTok, significantly exceeding benchmarks for platforms like Instagram (1.5%) and YouTube (2.0%), and even surpassing TikTok's typical 3.0%. This suggests a highly receptive and active community eager for content related to outfit ideas, clothing hauls, and styling tips, particularly from accessible brands like Primark. The quality of engagement appears excellent, pointing to a loyal and interactive follower base.
Which creators are similar to EMILY OATES?
If you're looking for creators like Emily Oates, you'll love fashionistas who share affordable outfit inspiration, clothing hauls, and styling tips, especially from brands like Primark.
Rochelle
Instagram @rochelle_73
This creator shares fashion content, focusing on outfits from high-street brands like Primark and Marks & Spencer. They often post 'outfit of the day' videos, showcasing new in items and styling tips. The creator also shares haul videos and try-ons, sometimes featuring discount codes for brands such as Abbott Lyon and Shop Cider. Additionally, they occasionally post about personal lifestyle moments, such as beach days or visits to tourist attractions.
L I A N N E
TikTok @lianneclaire38
This creator posts about fashion and beauty items. They showcase clothing hauls from shops like Primark, featuring dresses, outfits for various occasions, and cosy winter wear. The creator also shares hair care products, focusing on items for healthy hair and holiday essentials. They sometimes share personal moments, such as celebrating their firstborn child.
Niomi Bradley
TikTok @niomibradley
This creator shares a variety of content including shopping hauls from retailers like Primark and Marks and Spencer, often featuring clothing and activewear. They also post about their experiences with corporate life, including office outfits and relatable humour. Other content includes skincare routines like microneedling, home decor finds from Tesco, and occasional giveaways.
Frequently asked questions
Sign in to view EMILY OATES's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EMILY OATES today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with EMILY OATES on your creator campaign.