What kind of content does Emily make?
Emily offers engaging makeup and skincare content across Instagram, specializing in detailed tutorials and honest product reviews. She showcases a range of beauty essentials, from lipsticks to foundations, and shares her expertise on achieving the coveted 'glass skin' aesthetic. Brands like Maybelline and Huda Beauty, along with retailers like Boots, are frequently featured in her authentic beauty discussions.
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Who is Emily’s audience?
Emily's audience is likely composed of individuals interested in beauty, specifically makeup and skincare routines, with a strong leaning towards achieving a "glass skin" aesthetic. Their intent signals suggest they are actively seeking tutorials and product reviews to inform their purchasing decisions and improve their own beauty practices. While Emily's current Instagram engagement rate of 0.98% is slightly below the platform benchmark of 1.5%, her niche focus and product review content indicate potential for high-quality engagement from a dedicated community seeking authentic recommendations.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking expert makeup and skincare advice, from tutorials to honest product reviews for that coveted glass skin look.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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