What kind of content does Emily make?
Emily offers engaging makeup and skincare content, specializing in detailed tutorials and honest product reviews. She breaks down how to achieve popular looks like 'glass skin,' showcasing a range of items from brands such as Maybelline and Huda Beauty. Her audience can expect practical advice on everything from foundation to blush, with frequent mentions of retailers like Boots and Superdrug.
Are you a brand that’s partnered with Emily?
Verify your partnership
Who is Emily’s audience?
Emily's audience is likely comprised of beauty enthusiasts in the UK seeking practical advice and product recommendations, particularly for achieving a "glass skin" aesthetic. Their intent signals are strong, indicated by consistent engagement with makeup and skincare tutorials and product reviews. While Emily's current Instagram engagement rate (0.98%) is slightly below the platform benchmark (~1.5% ER), the niche focus and potential for high-value product discovery suggest an audience receptive to targeted content and affiliate marketing opportunities.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking expert makeup and skincare advice, stunning beauty tutorials, and honest product reviews for that coveted glass skin finish.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
Frequently asked questions
Sign in to view Emily's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily on your creator campaign.