What kind of content does Em make?
Em shares relatable moments of family life and parenting on TikTok, offering a glimpse into the joys and challenges of raising a child. Her content often highlights practical tips and product recommendations designed to bring convenience to busy parents, celebrating milestones along the way. Through authentic storytelling, Em connects with her audience by sharing both the triumphs and occasional disappointments of the parenting journey.
Are you a brand that鈥檚 partnered with Em?
Verify your partnership
Who is Em鈥檚 audience?
Em's audience is likely composed of UK-based parents and caregivers actively seeking practical advice and relatable content on child-rearing and family life. Their high TikTok engagement rate (7.66% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions on Nutcake, as followers demonstrate a clear intent to engage with and act upon Em's shared experiences and recommendations.
Which creators are similar to Em?
If you're looking for creators like Em, you'll love them for practical parenting tips and celebrating every family milestone with ease.
Chelsy Cranie
TikTok @chelsycranie 路 Instagram @chelsycranie
This creator posts videos predominantly focused on family life and parenting, often using hashtags like #momtok, #dadtok, #foryoupage, and #fyp. Their content includes moments with their children, sibling interactions, and experiences with IVF. They also share product hauls, family milestones, and the importance of date nights.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Autumrideouttaylor
TikTok @autum.rideouttaylor
This creator shares moments from their life, often focusing on their son. They post about the joys of parenthood, including welcoming a new baby. The content also includes personal updates and glimpses into their daily experiences. Some videos touch upon relationship themes and relatable life events. The creator also shares behind-the-scenes content from photoshoots.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Em on your creator campaign.