What kind of content does EmStyle make?
EmStyle offers a vibrant look into her daily life on TikTok, sharing everything from casual coffee dates and class vlogs to exciting shopping hauls from popular retailers like Primark. Her content also features stylish outfit-of-the-day posts, relatable glimpses of auntie duties, and inspiring room makeovers. Brands will find a creator with an authentic, engaging lifestyle focus.
Are you a brand that’s partnered with EmStyle?
Verify your partnership
Who is EmStyle’s audience?
EmStyle's audience is likely composed of individuals interested in aspirational lifestyle content, particularly within the UK. Their engagement signals suggest a strong interest in fashion, home decor, and relatable daily life experiences, as evidenced by the high engagement rate (11.16% ER) significantly exceeding benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated engagement indicates a highly receptive and active community, suggesting potential for strong conversion on sponsored content related to shopping, fashion, or home goods.
Which creators are similar to EmStyle?
If you're looking for creators like EmStyle, you'll love content that blends daily vlogs, shopping hauls, outfit inspiration, and lifestyle room makeovers for a peek into aspirational living.
Molly McFarlane
TikTok @missmolly.xx · Instagram @molly.mcfarlane
This creator shares videos focused on fashion, including outfit ideas and hauls from various clothing brands. They also post vlogs documenting their daily activities and experiences. Many videos feature unboxing and trying on new fashion items, with a focus on transitional clothing for different seasons.
Kimberley Staples
TikTok @kimberleystaples
This creator shares daily vlogs showcasing aspects of their life. They often feature 'a day in the life' style content, including cleaning routines and outfit inspirations. Topics also touch upon motherhood and personal style, with a focus on brands like Primark. The creator also posts about everyday activities and personal reflections.
Lily
TikTok @lilyrudkinn
This creator shares snippets of their daily life, often featuring shopping trips and new fashion hauls from stores like Primark and H&M. They also showcase their experiences as a live presenter and vlogger. Videos include outfit inspiration, lifestyle moments, and updates on personal purchases like a new Coach bag.
Frequently asked questions
Sign in to view EmStyle's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EmStyle today
You can use Nutcake’s agentic tools for free. Sign up today to work with EmStyle on your creator campaign.