What kind of content does Ellie make?
Ellie offers a vibrant and relatable take on all things books, primarily on TikTok. She dives deep into YA, romance, and fantasy genres with insightful reviews and exciting hauls, often shining a spotlight on hidden gems. Beyond the books themselves, Ellie shares her passion for reading through creative content like personalized embosser projects, reading journal setups, and engaging with popular BookTok trends and memes.
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Who is Ellie’s audience?
Ellie's audience is likely composed of avid young adult readers in the UK, actively seeking recommendations and discussions around books. Their high engagement rate (12.83% ER on TikTok, significantly above the ~3.0% benchmark) signals strong interest and a desire to interact with content, suggesting they are highly receptive to new book discoveries and reading-related products. This engaged community presents a valuable opportunity for brands targeting bibliophiles and those interested in lifestyle content centered around reading.
Which creators are similar to Ellie?
If you're looking for creators like this creator, you'll love content from fellow bookworms who share YA book reviews, hauls, and reading journal tips.
ShanReads
TikTok @slrreads
The creator posts content about books, sharing their current reads and finished series. They also feature book hauls from various retailers, including special editions and items from book subscription boxes. Topics include romance, paranormal romance, and gothic mystery novels. The creator discusses their 'to be read' list and unboxes new books they have acquired.
Cassie
TikTok @cassiesreads
This creator shares content about books and reading. They post videos discussing their reading wrap-ups, highlighting favourite books from previous months, and recommending titles they have enjoyed. The creator also shares haul videos showcasing new books they have acquired and mentions authors they particularly like to read. Additionally, they sometimes share personal content related to their interests outside of reading.
Sophiesaur
TikTok @sophi3saur
This creator shares content about books, frequently discussing their latest reads and recommendations within the fantasy genre. They often post about book hauls from various bookshops, showcasing bargain finds and new releases. The creator also shares personal reading goals and participates in book-related challenges and events.
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