What kind of content does els make?
els brings viewers along on breathtaking outdoor adventures, from challenging Munro climbs in the Scottish Highlands to invigorating trail runs. Her TikTok channel (@ellielauragifford) showcases not only the thrill of the wilderness, even in snowy conditions, but also her stylish, practical OOTDs that are perfect for any expedition. els offers a vibrant and authentic look at an active, outdoorsy lifestyle.
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Who is els’s audience?
Els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific fascination for Scottish Munros. Their high TikTok engagement rate of 10.79% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions on outdoor gear, apparel (OOTD), and potentially travel-related offerings.
Which creators are similar to els?
If you're looking for creators like els, you'll love those who share inspiring outdoor adventures, from challenging hikes and runs to showcasing their perfect hiking OOTDs.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
Lauren Ashley Rowlands
Instagram @laurenashleyrow
This creator shares content focused on outdoor activities, primarily hiking. They provide reviews and recommendations for hiking gear, including trousers, footwear, and accessories, often highlighting practical features and style. The creator also shares hiking outfit ideas and inspirations, often featuring a 'granola girl' aesthetic. Additionally, they document their outdoor adventures and travel experiences, often in mountainous or natural landscapes.
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