What kind of content does els make?
Els brings viewers along on exhilarating outdoor adventures, from scaling Scotland's Munros in challenging snowy conditions to enjoying invigorating runs. Her TikTok channel (@ellielauragifford) is a vibrant showcase of her passion for the wild, often complemented by stylish outfits of the day perfectly suited for her expeditions. Els offers a unique blend of athletic pursuits and personal style, making her a compelling voice for brands in the outdoor and lifestyle sectors.
Are you a brand that’s partnered with els?
Verify your partnership
Who is els’s audience?
els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific focus on Scottish Munros and casual outdoor fashion. Their high TikTok engagement rate (10.79% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving interest in outdoor gear, apparel, and potentially travel-related content, with a high likelihood of positive audience response and conversion.
Which creators are similar to els?
If you're looking for creators like els, you'll find them perfect for audiences passionate about hiking, running, outdoor adventures, conquering Munros, and stylish outdoor OOTDs.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
Frequently asked questions
Sign in to view els's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with els today
You can use Nutcake’s agentic tools for free. Sign up today to work with els on your creator campaign.