What kind of content does els make?
els brings the thrill of the outdoors to life on TikTok, sharing exhilarating adventures like conquering Scottish Munros, even in challenging snowy conditions. Beyond the epic hikes and runs, els also offers a peek into their personal style with curated outfits of the day, perfectly complementing their active lifestyle. This blend of rugged exploration and relatable fashion makes els a captivating presence for brands seeking authentic outdoor lifestyle content.
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Who is els’s audience?
Els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific focus on Scottish Munros. Their high TikTok engagement rate (10.79% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly invested and responsive community. This suggests strong intent signals for content related to adventure gear, trail recommendations, and personal fitness journeys, promising high-quality engagement and potential for brand partnerships within the outdoor and active lifestyle sectors.
Which creators are similar to els?
If you're looking for creators like this creator, you'll find them perfect for inspiring your next hiking, running, or outdoor adventure outfit of the day.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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