What kind of content does RECIPES make?
RECIPES offers a delightful blend of practical family content on Instagram. They focus on wholesome baby food and family recipes, often highlighting low-sugar options. Beyond the kitchen, RECIPES provides curated gift guides for young children and shares engaging vlogs of their daily life as a working mother, complete with seasonal activity highlights.
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Who is RECIPES’s audience?
RECIPES' audience is likely comprised of parents, particularly mothers, in the UK seeking practical, family-friendly meal solutions and activity ideas. Their intent signals suggest a strong interest in time-saving recipes and seasonal inspiration, aligning with the "working mom" and "seasonal activities" keywords. With an Instagram engagement rate of 1.20%, RECIPES is performing slightly below the platform benchmark of 1.5%, indicating potential for growth in audience interaction and content resonance.
Which creators are similar to RECIPES?
If you're looking for creators like this, you'll find them sharing family-friendly recipes and seasonal activities perfect for busy working moms and those creating thoughtful gift guides.
Soph Ash Lij V
Instagram @mummyandlij
This creator shares content about family life and motherhood, often featuring their young child. Topics include everyday activities such as baking, visiting zoos, and enjoying nature trails. The creator also posts about skincare routines and seasonal events like Lunar New Year and the arrival of spring.
Gemma White
Instagram @gemmaangelenewhite
This creator shares videos about their everyday life, focusing on family activities, cooking, and personal routines. They often post about meals they prepare, including recipe attempts and taste tests. The creator also discusses their experiences with skincare products and shares insights into home organisation and cleaning. They sometimes feature their child in videos, particularly when cooking or baking together.
Marina Maloney
Instagram @marina.maloney
This creator shares content about family life, focusing on motherhood and parenting, particularly raising three boys. They post about everyday challenges, such as meal preparation for picky eaters and managing busy schedules. The creator also shares simple recipes and bakes, alongside reflections on authenticity and embracing imperfections in family life.
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