What kind of content does EGG make?
EGG crafts captivating content blending dramatic gothic makeup looks with honest beauty reviews. Across TikTok and Instagram, they showcase the artistry of cosmetic application, from vibrant eyeshadows to bold lipsticks, all with a signature blend of humor and pop culture references. Their engaging style makes them a go-to for brands seeking authentic, visually striking beauty content.
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Who is EGG’s audience?
EGG's audience is likely comprised of beauty enthusiasts, particularly those drawn to gothic aesthetics and dramatic makeup transformations. Their intent signals suggest a strong interest in detailed beauty reviews and a keen appreciation for humor within the beauty space. With TikTok engagement at 20.10% and Instagram at 29.99%, EGG's audience demonstrates significantly higher engagement than industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests excellent potential for driving conversions and fostering brand loyalty.
Which creators are similar to EGG?
If you're looking for creators like this creator, you'll love their dramatic, gothic makeup looks and hilarious beauty reviews.
Babie
TikTok @sxcorpionhoe · Instagram @sxcorpionhoe
This creator posts about alternative fashion and makeup. Their videos often feature outfit of the day (OOTD) content, showing how they style gothic-inspired clothing and accessories. They also share makeup tutorials, focusing on looks like 'goth glam,' and sometimes document thrifting trips where they search for unique fashion items. The creator also shares personal anecdotes related to their alternative style and lifestyle.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Hazel J
TikTok @byhazelj · Instagram @byhazelj
This creator posts videos featuring makeup transformations and tutorials, often inspired by popular culture and characters. They also share content related to beauty trends, product reviews, and personal reflections on past aesthetics. The creator sometimes experiments with bold makeup choices and explores nostalgic themes within their content.
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