What kind of content does EGG make?
EGG crafts captivating content blending dramatic gothic makeup artistry with authentic beauty reviews. Across TikTok and Instagram, they showcase striking looks and dive deep into product performance, from eyeshadow palettes to lipsticks. Their engaging videos are infused with humor and pop culture references, offering a unique and entertaining perspective on the beauty world.
Are you a brand that’s partnered with EGG?
Verify your partnership
Who is EGG’s audience?
EGG's audience is likely comprised of individuals interested in alternative beauty aesthetics, particularly gothic makeup and dramatic looks, who also appreciate humor in their content consumption. Their high engagement rates (TikTok 20.10% ER, Instagram 29.99% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for product recommendations within their niche, and a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to EGG?
If you're looking for creators like this creator, you'll love makeup artists who blend gothic aesthetics with hilarious beauty reviews and dramatic, show-stopping looks.
Babie
TikTok @sxcorpionhoe · Instagram @sxcorpionhoe
This creator posts about alternative fashion and makeup. Their videos often feature outfit of the day (OOTD) content, showing how they style gothic-inspired clothing and accessories. They also share makeup tutorials, focusing on looks like 'goth glam,' and sometimes document thrifting trips where they search for unique fashion items. The creator also shares personal anecdotes related to their alternative style and lifestyle.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Hazel J
TikTok @byhazelj · Instagram @byhazelj
This creator posts videos featuring makeup transformations and tutorials, often inspired by popular culture and characters. They also share content related to beauty trends, product reviews, and personal reflections on past aesthetics. The creator sometimes experiments with bold makeup choices and explores nostalgic themes within their content.
Frequently asked questions
Sign in to view EGG's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EGG today
You can use Nutcake’s agentic tools for free. Sign up today to work with EGG on your creator campaign.