What kind of content does Easy Crafts make?
Easy Crafts brings a unique blend of DIY tutorials and original music to TikTok and Instagram. Their engaging videos showcase accessible craft projects, often featuring markers and celebrating special occasions. With a playful and creative spirit, Easy Crafts also incorporates songwriting into their content, offering a fresh and inspiring approach to crafting.
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Who is Easy Crafts’s audience?
Easy Crafts' audience is likely comprised of individuals interested in creative pursuits, particularly DIY projects and artistic expression, with a strong presence in the UK. Their high engagement rate on Instagram (3.81%, significantly above benchmark) suggests a highly dedicated and interactive fanbase, while their TikTok ER (1.56%) indicates solid reach and moderate engagement. This audience is actively seeking inspiration and step-by-step guidance for crafting and potentially songwriting, presenting a valuable opportunity for brands in the arts, crafts, and lifestyle sectors.
Which creators are similar to Easy Crafts?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking fun, accessible DIY craft tutorials and inspiration for creative projects.
Holly Hubert
TikTok @hollyh · Instagram @hollyh
This creator posts a range of content, including makeup tutorials and Halloween-themed videos. They also share personal life updates, such as celebrating a friend's graduation. Music is a significant part of their content, with the creator promoting their own song releases and sharing acoustic versions. Some videos feature humorous observations, like their pet's supposed influence on the weather.
☻ Ally Blaire Co. ☻
Instagram @allyblaireco
This creator shares videos about journaling and scrapbooking. They often feature stationery, stickers, and other supplies for these crafts. The creator also shares videos about DIY projects, including using a laser cutter and making custom cups with transfers. They also post content related to their personal interests, such as coffee recipes and aesthetic phone accessories.
Perla Martinez
Instagram @d.i.y.holic
This creator shares videos focused on crafting and DIY projects. They often demonstrate how to use cutting machines like the Cricut Joy to create items such as gift boxes, cake toppers, and decorations. The content includes tutorials for making paper flowers, 3D butterflies, and personalised gifts. Additionally, they offer advice on organising craft supplies and troubleshooting printer issues.
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