What kind of content does Rachel make?
Rachel offers a vibrant exploration of Metro Detroit's culinary scene through engaging food and drink reviews. Her Instagram showcases everything from juicy burgers and sweet bakery treats to authentic Asian eateries, highlighting specific menu items, exclusive deals, and exciting new openings. Beyond dining, Rachel also shares unique local experiences, providing brands with a direct line to an audience eager for authentic recommendations and discoveries.
Are you a brand that’s partnered with Rachel?
Verify your partnership
Who is Rachel’s audience?
Rachel's audience is likely composed of Metro Detroit residents and visitors actively seeking local dining recommendations and culinary experiences. Their intent signals are strong, indicated by her high Instagram engagement rate of 5.93%, significantly exceeding the platform benchmark of 1.5%. This suggests a highly invested and responsive community, likely to convert interest into action, such as visiting featured restaurants or engaging with sponsored content. The quality of engagement is therefore expected to be high, offering valuable reach and impact for relevant brands.
Which creators are similar to Rachel?
If you're looking for creators like this creator, you'll find them perfect for showcasing your Metro Detroit restaurant or culinary experience to a local audience.
Donny Wilson
Instagram @donnylb
This creator focuses on showcasing food and drink establishments in the Metro Detroit area. They review a variety of eateries, from dessert shops and cafes to restaurants serving Mediterranean, Italian, and soul food. The creator also highlights local events, such as art exhibitions and creator conferences, and explores new developments in Detroit neighbourhoods. Additionally, they share personal lifestyle content, including grocery staples and movie reviews.
Jasprit
Instagram @goodeatswithjaspreet
This creator focuses on showcasing food and drink establishments in Michigan. They feature new restaurant openings, menu updates, and popular food trends. Content includes reviews of various eateries, from fast-casual spots and pizza places to cocktail bars and ice cream shops. They also highlight unique culinary experiences and local events.
Detroit Dar
Instagram @detroitdar_
This creator focuses on showcasing food establishments and events primarily within the Detroit metropolitan area. They review a variety of eateries, from food trucks and cafes to established restaurants, often highlighting specific dishes and special offers. Additionally, the creator shares information about local concerts, community events, and promotions, sometimes offering giveaways for tickets or gift cards to engage their audience.
Frequently asked questions
Sign in to view Rachel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Rachel today
You can use Nutcake’s agentic tools for free. Sign up today to work with Rachel on your creator campaign.