What kind of content does Defected make?
Defected brings the energy of house and tech house music to life on TikTok and Instagram. Their feed is a vibrant showcase of new music releases, electrifying DJ sets, and exclusive event announcements, with a particular focus on Defected Records' iconic parties in Ibiza and London's fabric club. Expect infectious beats, lyrical snippets, and visual celebrations of dance culture.
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Who is Defected’s audience?
Defected's audience is likely comprised of dedicated electronic dance music enthusiasts, particularly those interested in house and tech house subgenres, who actively seek out DJ sets and new music releases. Their exceptionally high engagement rates on both TikTok (4.70% ER) and Instagram (10.53% ER), significantly exceeding benchmark averages for both platforms, signal a highly receptive and actively participating community. This suggests a strong potential for high-quality engagement, including content shares, comments, and potential conversion to paid offerings or merchandise, given their demonstrated passion and responsiveness.
Which creators are similar to Defected?
If you're looking for creators like this creator, you'll find them perfect for audiences who love infectious house beats, cutting-edge tech house, and electrifying DJ sets.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
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