What kind of content does Defected make?
Defected brings the vibrant energy of house and tech house music to life across TikTok and Instagram. Their feed is a curated journey through infectious beats, featuring exclusive track releases, electrifying DJ sets, and highlights from iconic parties in Ibiza and London. Expect a visual celebration of dancefloor culture, perfect for brands looking to connect with a passionate electronic music audience.
Are you a brand that’s partnered with Defected?
Verify your partnership
Who is Defected’s audience?
Defected's audience is highly engaged, with exceptional engagement rates on both TikTok (4.70%) and Instagram (10.53%), significantly surpassing industry benchmarks for both platforms (TikTok ~3.0%, Instagram ~1.5%). This indicates a passionate community actively seeking and interacting with electronic dance music content. Their intent likely centers on discovering new music, accessing exclusive DJ sets, and staying updated on Defected's latest releases. This high engagement suggests a strong potential for driving conversions on Nutcake, whether through merchandise, event tickets, or premium content offerings.
Which creators are similar to Defected?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about the latest electronic dance and house music releases and DJ sets.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
Frequently asked questions
Sign in to view Defected's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Defected today
You can use Nutcake’s agentic tools for free. Sign up today to work with Defected on your creator campaign.