What kind of content does Defected make?
Defected brings the energy of house and tech house music to life across TikTok and Instagram. Their feed is a vibrant showcase of new releases, electrifying DJ sets, and exclusive event announcements, often highlighting iconic venues like Ibiza and London's fabric club. Expect infectious beats, lyrical snippets, and a visual celebration of dance and nightlife culture.
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Who is Defected’s audience?
Defected's audience is highly engaged, demonstrating exceptional performance exceeding benchmark ERs across platforms (TikTok: 4.70% vs. 3.0% benchmark; Instagram: 10.53% vs. 1.5% benchmark). This suggests a dedicated fanbase actively seeking and interacting with their electronic dance music content, particularly house and tech house DJ sets and new music releases. Their intent signals are strong, indicating a propensity to consume and share music-related content, making them valuable for brands in the music and lifestyle sectors looking for high-quality engagement.
Which creators are similar to Defected?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about the latest electronic dance, house, and tech house music releases and DJ sets.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
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