What kind of content does Defected make?
Defected brings the vibrant energy of house and tech house to life on TikTok and Instagram. Their feed is a curated journey through the electronic dance music scene, spotlighting releases from artists like Purple Disco Machine and sharing exciting announcements for DJ sets and parties. Expect infectious beats, captivating visuals of dance floors, and insider looks at events from Ibiza to London's fabric club.
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Who is Defected’s audience?
Defected's audience is likely composed of dedicated electronic dance music enthusiasts, particularly those interested in house and tech house subgenres. Their high engagement rates, especially on Instagram (10.53% ER, significantly above benchmark), suggest a highly active and invested community eager for new music releases and DJ sets. This indicates strong potential for conversion on merchandise, event tickets, or premium content, as followers demonstrate a clear intent to interact with and support the brand.
Which creators are similar to Defected?
If you're looking for creators like this creator, you'll find them perfect for audiences who crave energetic electronic dance and house music DJ sets and the latest music releases.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
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