@dear.fig | Creator profile on Nutcake

What kind of content does Chas make?

Chas offers a delightful blend of pet care expertise and home renovation insights, primarily on Instagram. Their content centers on practical advice for cat and tortoise owners, from crafting nutritious homemade meals to creating safe, enriching environments. Beyond pet-specific tips, Chas also shares engaging home improvement projects, like designing an upgraded tortoise habitat, and offers a unique perspective on the life of a pet influencer.

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Content categories

Construction

Cooking

Educational

Lifestyle

Pets

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Annual renovations to the summer estate are officially underway 😌

As the groundskeeper, I’ve been instructed to prioritize luxury lounging, private garden access, and optimal grazing conditions for the homeowner. 🐢

#exoticpets #tortoise #turtlelife #petsofig

Nothing humbles you faster than seeing your cat chewing on a plant you just googled “is this toxic???” five minutes earlier. #ChewyPartner

I went down the full spiral of figuring out what was safe, what needed to be banished to higher shelves, and why they were acting like tiny botanical criminals in the first place.

Thankfully @Chewy had my back (as usual). Between their helpful articles, videos, and 24/7 support, I learned way more than I expected about cat-safe plants, enrichment, and how to redirect their very passionate plant opinions.

Now we have cat grass, silvervine, catnip… and significantly less emotional damage. Some plants still live on shelves, but overall, peace has been restored. 😌

Not every woman dreams of motherhood in the traditional sense. Not every woman gets a choice. Not every woman’s story looks the same.

Whether you spend your days raising babies, rescuing animals, caring for others, healing yourself, or simply building a life you love… you are all still worthy of celebration today. 🤍

Happy Mother’s Day to all of the nurturers of the world. 💐

#happymothersday #catmoms

With one of my cats having asthma, dust-free isn’t just a preference... it’s a requirement.

I’ve tried a lot of litters, and Lady N Tofu Litter has honestly been the lowest dust, lowest tracking litter we’ve used!

What I also really like is that the botanical pheromone support is designed to help guide cats to the litter box and create a calmer experience overall. It’s also biodegradable, which makes me feel a little better about the amount of litter we go through over here with this many cats. 😅

One of those small switches that actually makes a big difference!

If you’re looking for an almost no-dust litter with botanical pheromone support to help guide your cat to the litter box, tap the link in my bio to try @ladyn_tofu_cat_litter

Note: If you’re using an auto litter box, the best option depends on your litter box’s sifter size. Lady N offers both Granular and Pellet Series so it works with most automatic litter boxes!

#ladyntofucattitter #catcare #pheromonecatlitter #ladyntofulitterpartner

Who is Chas’s audience?

Chas's audience is likely composed of engaged pet owners and home improvement enthusiasts in the US, seeking practical advice and relatable content. Their high Instagram engagement rate (9.01%) significantly surpasses industry benchmarks (e.g., Instagram ~1.5% ER), indicating strong audience loyalty and a high propensity to interact with content. This suggests a valuable audience for brands in the pet care, home goods, and lifestyle sectors, as they are demonstrably receptive to creator recommendations and community participation.

Which creators are similar to Chas?

If you're looking for creators like this creator, you'll find them perfect for brands focused on pet care, home improvement, and engaging with a passionate pet influencer audience.

Mittens

TikTok @thecomedycat · Instagram @tabbycatmittens

This creator posts videos about pets, focusing on cats. Their content includes product reviews for pet tech such as automatic feeders and litter box cameras. They also share observational humour about pet behaviour and general life tips, such as encouraging people to go outside and hygiene advice.

Comedy

Cooking

Fashion

Ashley Saldana

Instagram @soccercatmom

This creator shares videos about their cats and their daily lives. They provide updates on their cat named Lieutenant Dan, who has ongoing health and mobility challenges, detailing vet visits and care routines. The creator also discusses behavioural issues with another cat, Pudding, and shares moments with other pets in their household. Additionally, they review pet products such as air purifiers and water fountains, focusing on how these items help manage a multi-pet home.

Cleaning

Lifestyle

Pets

Miss Ivycat

Instagram @miss_ivycat

This creator shares videos about their cats, focusing on their daily lives and interactions. Content includes reviews and demonstrations of cat food and treats, often highlighting specific brands and flavours. They also share DIY projects, such as building a Lego replica of one of their cats. Additionally, the creator discusses their cats' health and aging, including using a pet age test kit.

Comedy

Lifestyle

Pets