Chas

What kind of content does Chas make?

Chas offers a delightful blend of pet care expertise and home improvement insights on Instagram. Their content focuses on practical advice for cat and tortoise owners, from crafting nutritious homemade meals to creating safe and enriching environments. Viewers can also find inspiration in their DIY projects, like renovating a tortoise's habitat, and gain a behind-the-scenes look at life as a pet influencer.

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Content categories

Construction

Cooking

Educational

Lifestyle

Pets

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Annual renovations to the summer estate are officially underway 😌

As the groundskeeper, I’ve been instructed to prioritize luxury lounging, private garden access, and optimal grazing conditions for the homeowner. 🐢

#exoticpets #tortoise #turtlelife #petsofig

Nothing humbles you faster than seeing your cat chewing on a plant you just googled “is this toxic???” five minutes earlier. #ChewyPartner

I went down the full spiral of figuring out what was safe, what needed to be banished to higher shelves, and why they were acting like tiny botanical criminals in the first place.

Thankfully @Chewy had my back (as usual). Between their helpful articles, videos, and 24/7 support, I learned way more than I expected about cat-safe plants, enrichment, and how to redirect their very passionate plant opinions.

Now we have cat grass, silvervine, catnip… and significantly less emotional damage. Some plants still live on shelves, but overall, peace has been restored. 😌

Not every woman dreams of motherhood in the traditional sense. Not every woman gets a choice. Not every woman’s story looks the same.

Whether you spend your days raising babies, rescuing animals, caring for others, healing yourself, or simply building a life you love… you are all still worthy of celebration today. 🤍

Happy Mother’s Day to all of the nurturers of the world. 💐

#happymothersday #catmoms

With one of my cats having asthma, dust-free isn’t just a preference... it’s a requirement.

I’ve tried a lot of litters, and Lady N Tofu Litter has honestly been the lowest dust, lowest tracking litter we’ve used!

What I also really like is that the botanical pheromone support is designed to help guide cats to the litter box and create a calmer experience overall. It’s also biodegradable, which makes me feel a little better about the amount of litter we go through over here with this many cats. 😅

One of those small switches that actually makes a big difference!

If you’re looking for an almost no-dust litter with botanical pheromone support to help guide your cat to the litter box, tap the link in my bio to try @ladyn_tofu_cat_litter

Note: If you’re using an auto litter box, the best option depends on your litter box’s sifter size. Lady N offers both Granular and Pellet Series so it works with most automatic litter boxes!

#ladyntofucattitter #catcare #pheromonecatlitter #ladyntofulitterpartner

Who is Chas’s audience?

Chas's audience is likely comprised of passionate pet owners, particularly those interested in cats and tortoises, who also engage with home improvement content. Their high Instagram engagement rate of 9.01% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively involved community. This suggests strong intent signals for product recommendations related to pet care, home upgrades, and potentially lifestyle products that resonate with a dedicated pet-loving demographic. The quality of engagement is exceptional, presenting a prime opportunity for brands seeking deep connection with a niche, enthusiastic audience.

Which creators are similar to Chas?

If you're looking for creators like this creator, partner with pet influencers who can showcase your products to engaged audiences interested in cats, tortoises, and home improvement.

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Ashley Saldana

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This creator shares videos about their cats and their daily lives. They provide updates on their cat named Lieutenant Dan, who has ongoing health and mobility challenges, detailing vet visits and care routines. The creator also discusses behavioural issues with another cat, Pudding, and shares moments with other pets in their household. Additionally, they review pet products such as air purifiers and water fountains, focusing on how these items help manage a multi-pet home.

Cleaning

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Miss Ivycat

Instagram @miss_ivycat

This creator shares videos about their cats, focusing on their daily lives and interactions. Content includes reviews and demonstrations of cat food and treats, often highlighting specific brands and flavours. They also share DIY projects, such as building a Lego replica of one of their cats. Additionally, the creator discusses their cats' health and aging, including using a pet age test kit.

Comedy

Lifestyle

Pets