What kind of content does Mason Willis make?
Mason Willis offers a curated look into men's fashion and streetwear, sharing his personal style through outfit ideas and trend analyses on TikTok and Instagram. He also delves into the intersection of football and fashion, providing unique insights for brands looking to connect with a style-conscious audience. His content is a go-to for those seeking inspiration in modern menswear and personal styling.
Are you a brand that’s partnered with Mason Willis?
Verify your partnership
Who is Mason Willis’s audience?
Mason Willis's audience is likely comprised of style-conscious individuals, primarily young men in Great Britain, interested in accessible streetwear and football-inspired fashion. Their intent signals are strong, indicated by a high TikTok engagement rate of 11.46% (significantly above the ~3.0% benchmark), suggesting active interest and a desire for outfit inspiration and personal style advice. While Instagram engagement is closer to benchmark (~1.35% vs. ~1.5%), the overall audience demonstrates a high propensity for interaction and content consumption, making them valuable for brands targeting this niche.
Which creators are similar to Mason Willis?
If you're looking for creators like this creator, you'll find outfit inspiration for men's streetwear, football fashion, and developing your personal style.
Luke Wheale
TikTok @whealex · Instagram @whealex
This creator shares videos about fashion and styling. They discuss different outfit inspirations, including streetwear, seasonal clothing rotations, and specific items like baggy jeans. The creator also shares opinions on the current state of UK streetwear and offers advice on shopping during sales events like Black Friday.
Jason Dias
TikTok @jasondiass_
This creator shares content related to fashion and outfits. They often showcase their clothing choices for events like Breezy Bowl, detailing specific items from brands such as Zara and New Balance. The creator also vlogs about shopping trips and travel experiences, including visits to London and Rio de Janeiro. Some videos feature discussions on football jerseys and styling tips for various occasions.
Margot
TikTok @margotmadeit · Instagram @margotsgram
This creator shares videos about fashion and outfit inspiration. They discuss various shoe styles, including Birkenstocks, Salomon, and Merrell, highlighting their features and colour options. The creator also provides outfit ideas for different occasions and seasons, such as work, casual wear, and specific events like London Pride. Their content often includes 'get ready with me' segments and 'fit checks'.
Frequently asked questions
Sign in to view Mason Willis's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mason Willis today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mason Willis on your creator campaign.