What kind of content does Shay Rose make?
Shay Rose transforms pop culture into wearable art on Instagram, specializing in elaborate DIY costumes and dresses. With a flair for upcycling and intricate sewing, they bring beloved characters and trends to life through unique, handcrafted designs. Brands seeking a creator who masterfully blends fashion, creativity, and a deep understanding of popular culture will find a perfect partner in Shay Rose's engaging visual storytelling.
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Who is Shay Rose’s audience?
Shay Rose's audience is likely comprised of fashion-forward individuals, DIY enthusiasts, and pop culture fans, primarily in the US. Their high Instagram engagement rate (5.80% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals around creative expression, sustainable fashion practices, and a keen interest in pop culture trends translated through DIY and upcycling. The quality of engagement is demonstrably high, pointing to a valuable audience for brands seeking authentic connections within these niches.
Which creators are similar to Shay Rose?
If you're looking for creators like this, you'll love discovering fashionistas who transform everyday items into unique, pop-culture-inspired DIY costumes through upcycling and sewing.
Kiana Bonollo
Instagram @kianabonollo
This creator focuses on fashion design and recreating celebrity outfits. They document the process of making garments, often focusing on elaborate designs like those seen at the Met Gala. Content includes fabric sourcing, pattern making, sewing techniques, and styling finished pieces. They also share insights into fashion trends and events, often from a designer's perspective.
Julia Bartels
Instagram @_boringbb_
This creator shares videos about fashion, including clothing hauls from rental services, styling outfits, and DIY projects. They often showcase their sewing skills by creating replicas of famous outfits, such as Cher's 1974 Met Gala dress, detailing the process of pattern making and fabric manipulation. The creator also reviews swimwear and sun-protective clothing, and discusses styling everyday outfits with jewellery.
Khadi Don
Instagram @khadi
This creator posts videos about fashion and personal style, including using platforms like Vinted to sell clothes. They also share DIY projects, such as building and painting a TV frame, and showcase their experiences at events and concerts. The creator sometimes discusses acting roles and responds to AI-generated content.
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